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Media

How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect
Veröffentlicht 12 Jan 2010 von Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, Online Advertising

"Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. + Read more

With 200 million monthly users across its sites, CBS looks to control ad revenue
Veröffentlicht 14 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, internet marketing online advertising, media, Media Advertising

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. + Read more

Building Brands Online - IAB and Bain Report
Veröffentlicht 01 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

AOL ventures into a new content marketing landscape
Veröffentlicht 30 Nov 2009 von Jim MunzTags: Advertising, Advertising Landscape, Business Model, content, Content Marketing, Marketing, publishing

"Content is the one area on the Web that hasn't seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale," says Mr. Armstrong, a former advertising executive at Google. + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Veröffentlicht 14 Apr 2009 von John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Advertising Online 2 Application Views, the Online Ad Alternative
Veröffentlicht 08 May 2008 von Marc OsofskyTags: Advertising, Advertising Landscape, content syndication, Marketing, media, Media Advertising

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick's own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. This begs the question - there must be a better way to engage consumers online with branded content. The answer is Application Views. + Read more

Advertising Online #1 - Agencies vs. Ad-blockers, Who will Win?
Veröffentlicht 02 May 2008 von Marc OsofskyTags: Advertising, Advertising Landscape, Marketing, Online Advertising

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is through the use of heat maps that show the greatest concentrations of attention as red, lesser attention as yellow and finally no color markings for areas of the website that failed to capture any attention. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Online Advertising Landscape Unclear
Veröffentlicht 11 Apr 2008 von Jim MunzTags: Advertising, Advertising Landscape, Marketing, media, Media Advertising, Media and Publishing, Online Advertising, Online Revenue, ROI

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. + Read more