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The Future of Content is here
Veröffentlicht 27 Jan 2010 von Jim MunzTags: content, Content Marketing, Digital Media, Marketing, Media and Publishing, new media, User Experience

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it? + Read more

Content Marketing and the New Apple Tablet
Veröffentlicht 27 Jan 2010 von Jim MunzTags: Business Model, Content Marketing, media, new media

While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. + Read more

How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect
Veröffentlicht 12 Jan 2010 von Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, Online Advertising

"Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. + Read more

Comcast XFinity: TV (Almost) Everywhere
Veröffentlicht 28 Dec 2009 von John EckmanTags: business, media, new media, online, publishing

There’s been lots of industry buzzz about Time Warner and Comcast’s TV Everywhere plan, which would allow subscribers to fixed-wire cable offerings access to premium content over internet connections, freeing content from the cable box (or cable card). Although it isn’t exactly setting content free on the web, it does seem a positive step in the direction of moving beyond the cable box and cable as the only distribution mechanism for certain kinds of premium content. + Read more

10 Emerging Trends for Online Advertising and Content Marketing for 2010
Veröffentlicht 24 Dec 2009 von Jim MunzTags: Content Marketing, Inbound Marketing, Media Advertising, Media and Publishing, Online Advertising, Online Marketing, real-time response marketing, SEO, social marketing

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   + Read more

With 200 million monthly users across its sites, CBS looks to control ad revenue
Veröffentlicht 14 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, internet marketing online advertising, media, Media Advertising

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. + Read more

Internet Marketing Online Advertising - Only 14% of People Click on Ads
Veröffentlicht 11 Dec 2009 von Marc OsofskyTags: Advertising, Content Marketing, internet marketing online advertising, Marketing, Online Advertising

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking.  Briefly:   + Read more

Will Hearst be able to rejuvenate the publishing industry with Skiff?
Veröffentlicht 05 Dec 2009 von Jim MunzTags: Business Model, Content Marketing, media, Media and Publishing, new media

"Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands." said Kenneth A. Bronfin, president of Hearst Interactive Media. + Read more

Seth Godin, Acumen and the content marketing story it tells
Veröffentlicht 02 Dec 2009 von Jim MunzTags: Advertising, Content Marketing, Marketing, Online Advertising, Online Marketing, User Generated Content

I received Seth Godin's daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book "Linchpin" to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy and review it ahead of it's launch date. This approach has a great content marketing spin with an online response marketer touch as well. + Read more

Building Brands Online - IAB and Bain Report
Veröffentlicht 01 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

AOL ventures into a new content marketing landscape
Veröffentlicht 30 Nov 2009 von Jim MunzTags: Advertising, Advertising Landscape, Business Model, content, Content Marketing, Marketing, publishing

"Content is the one area on the Web that hasn't seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale," says Mr. Armstrong, a former advertising executive at Google. + Read more

How to develop a 15 million page view per month ad campaign
Veröffentlicht 25 Nov 2009 von Jim Munz

In a recent blog post by Peter Kirwan on Wired he comments: "Now this historic pact is coming under pressure. In places, it has started to unravel. The crude appeal of banners and buttons remains important, but long ago ceased to be at the center of the digital action. For marketers who need to engage massive audiences, the web offers a genuine alternative to press and TV, one that allows advertisers to create their own content." + Read more

Unbundling the Magazine
Veröffentlicht 12 Nov 2009 von Bryan SpauldingTags: media

Via The New York Observer piece, Selling Magazines, Piece by Piece, caught this news about the new (at least new to me) venture, Maggwire.com: + Read more

Social Media Creates Necessity for Content Marketing
Veröffentlicht 14 Oct 2009 von Bryan MatsuokaTags: Content Marketing, media, Media and Publishing, oview, social media

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they're attracting consumers, at the core of their success is being able to deliver their audience valuable content not just a product catalog. + Read more

Future of Media, Video WTF
Veröffentlicht 09 Oct 2009 von John EckmanTags: business, media, new media, online, publishing

Two quick notes on media: 1. Paul Gillin: “The Future of Media is: Small, Aggregated, Inclusive, Community-driven, Conversational, Fast, Flexible, Experimental.” 2. New from the PCF: Video WTF? First, a great presentation given by Paul Gillin at the Inbound Marketing Summit yesterday. Covered very quickly with dense references the shifts in mainstream media: + Read more

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