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Community and Content: Business Week's Business Exchange
Veröffentlicht 30 Jun 2009 von John EckmanTags: Assembled Web, Blogs, business, Collaboration, Collective Intelligence, Community, Content Management, content syndication, Crowdsource, media, Media and Publishing, new media, online, Platform, publishing, Recommendations, Social Networking, Strategy, Syndication, Twitter, User Generated Content, Web 2.0

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring commun + Read more

Reviewing the Groundswell
Veröffentlicht 22 Jul 2008 von John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Media Widget = Content Syndication
Veröffentlicht 24 Mar 2008 von Jim MunzTags: Blogs, Content Management, content syndication, Facebook, long-tail, Marketing, media, Media and Publishing, publishing, syndicate, Syndication, syndicatr, Web 2.0, Widget

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user experience on the site and at the same time monetize the additional audience exposure those sites bring for both the content owner and the publishing web site. + Read more

Social Media Mixtape, 2007
Veröffentlicht 28 Dec 2007 von John EckmanTags: Blogs, Digg, Music, Social Networking, Twitter, Video, Web 2.0

The folks at Mashable have created a wonderful holiday gift:Most of the tunes includes videos. Here's a shortlist - visit mashable's post for inline videos and songs: + Read more

Web 2.0 Corporate Website Solution
Veröffentlicht 11 Dec 2007 von Marc OsofskyTags: Blogs, Corporate Websites, Video, Web 2.0

Many companies are struggling with the best way to upgrade their corporate website presence to Web 2.0. The desire is to re-design the site to reflect a Web 2.0 aesthetic and incorporate new functionality such as RSS, blogs, podcasts, vodcasts, widgets and Rich Internat Application (RIA) functionality. + Read more