LATEST FROM

Open Source

Open Source Year 2008 in Review: More Adoption, Success, Innovation, and Alternatives
Veröffentlicht 21 Dec 2008 von Optaros Tags: Acquia, Acquisition, Ajax, Alfresco, CIO, Community, Content Management, CRM, Customer Relationship Management, DiSo, Django, Drupal, ECM, Ecommerce, Enterprise 2.0, Enterprise Open Source Directory, EOS, Europe, iPhone, IT Strategy, Java, JBoss, Liferay, Magento, MySQL, Open, Open Source, Open Source Katalog, OpenID, Portal, RIA, Spring, SpringSource, Sugar CRM, Yahoo!

2008 was an important year for Open Source and a successful one in addition. We have seen more adoption, more commercial success, more innovation, more collaboration and more options for the IT buyer. And it’s not the end, more success is still to come. The following paragraphs are summarizing what we have seen in the last 12 months.Accelerated Adoption of Open Source + Read more

Open Source ist reif für den Unternehmenseinsatz, der Optaros Open Source Katalog 2009 erleichtert den Einstieg
Veröffentlicht 27 Nov 2008 von Bruno von RotzTags: Application Stategy, Assembly Methodology, CIO, Content Management, Customer Relationship Management, E-Government, Ecommerce, Enterprise 2.0, Enterprise applications, Enterprise Open Source Directory, EOS, IT Strategy, Open, Open Source, Open Source Katalog

Noch nie waren Open Source-Technologien so einfach verfügbar, reif und relevant wie heute. Für viele Unternehmen ist Open Source heute ein nicht wegzudenkender Teil der Informatikwelt, da vergisst man schnell, dass der Begriff „Open Source“ vor 10 Jahren gerade erst erfunden wurde. + Read more

Open Source ecommerce – OXID, another significant OSS storefront platform
Veröffentlicht 02 Nov 2008 von Adam MichelsonTags: Ecommerce, eTail, Magento, OFBiz, Open Source, osCommerce, Retail

There is a new and exciting entrant in the open source software (OSS) ecommerce market. OXID (http://www.oxid-esales.com), a leading ecommerce solution out of Germany has announced that it is releasing an open source version (http://www.oxid-esales.com/en/news/blog#). The ecommerce storefront is certainly not a new concept. + Read more

Website Application Design - Milkshake Usability Part 1
Veröffentlicht 08 Jul 2008 von Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

E-Commerce 2.0 – Hype oder Realität?
Veröffentlicht 07 Jul 2008 von Bruno von RotzTags: Ajax, Ecommerce, ecommerce Strategy, Re-platforming, RIA, Rich Internet Application, Shopping, Social Networking, Web 2.0

Im Rahmen des internationalen E-Commerce Kongresses 2008 am 19./20.Juni 2008 in Wiesbaden wurde bereits über eCommerce 3.0 referiert (How eCommerce Becomes a Uniquely Great Experience, by Daug Mack, VP, Creative Solution Services, Adobe). Was bedeutet die Versionierung einer Online-Practise? Sicherlich nicht die Ankündigung eines neuen Software Releases. Die Online-Practise E-Commerce benötigt neue Impulse. + Read more

Content Management in the Age of User Participation - Presentation
Veröffentlicht 20 Jun 2008 von John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Ecommerce Strategy - Customer Loyalty Basics
Veröffentlicht 17 Jun 2008 von Adam MichelsonTags: Customer Relationship Management, Ecommerce, ecommerce Strategy, Retail, Shopping, Strategy, Web 2.0

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: "We've done product ratings and reviews, what social shopping features should we implement in 2009?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Social Shopping and The Game of Life
Veröffentlicht 23 May 2008 von Adam MichelsonTags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog
Veröffentlicht 05 May 2008 von Adam MichelsonTags: Ecommerce, ecommerce Strategy, Merchant Tools, multi-channel, Product Management, Retail, SaaS

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known customer behavior. + Read more

Ecommerce Strategy - Personalization Tools
Veröffentlicht 22 Apr 2008 von Errol ApostolopoulosTags: Direct Consumer Engagement, Ecommerce, ecommerce Strategy, long-tail, Personalization, Retail

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price spectrum to consider, from revenue-based options to user-generated recommendations/reviews to more complex home-grown customized applications. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Ecommerce Websites Will Prosper, Despite Economic Uncertainties
Veröffentlicht 16 Apr 2008 von David KatzTags: Ecommerce, Retail

From high gas prices to the value of the dollar, economic uncertainties in the US are being discussed and felt all + Read more

Ecommerce Software UK - eTail Europe
Veröffentlicht 15 Apr 2008 von Peter ShortTags: Ecommerce, eTail, Retail

Our European team is busy getting ready for eTail Europe in June. The event attracts over 280 leading e-retailing executives so we look forward to the opportunity to share ideas on the obstacles and opportunities of creating ecommerce websites. We plan to give retailers some ecommerce consulting around online communities because we have found that many of them want to do more in the area of community, but lack the clarity in both ROI and specific implementation ideas. + Read more

Social Networking Identity Mapping, and Open Source
Veröffentlicht 10 Apr 2008 von John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more

Ecommerce Strategy - Personalization
Veröffentlicht 08 Apr 2008 von Errol ApostolopoulosTags: Ecommerce, ecommerce Strategy, Marketing, Personalization, Personalization Strategy

In the greater context of an ecommerce marketing strategy, it is clear that one of the most important components focuses on maximizing personalization opportunities throughout the customer experience. However, most ecommerce retailers struggle not only with what personalization tools and techniques to provide & support, but also how to establish a framework and roadmap to build their strategy. ecommerce providers must first answer a range of over-arching questions in order to develop and prioritize their business strategy to support their personalization goals. For example, + Read more