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Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Veröffentlicht 03 Apr 2009 von Optaros Tags: Assembled Web, Clients, Community, Europe, Java, Marketing, media, Media Advertising, Media and Publishing, Mobile, Open, Open Source, RIA, Rich Internet Application, Solutions, Switzerland, telco, telecom, User Experience, Web 2.0

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was awarded twice with this accolade which honours Switzerland’s top websites. me2me was awarded the Best of Swiss Web Technology Innovation Silver Award and the Business Efficiency Bronze Award 2009. The project was also a nominee for the 2009 Master of Swiss Web.   + Read more

SugarCRM consultant Optaros is practicing what we preach
Veröffentlicht 14 Nov 2008 von Optaros Tags: CRM, crm2.0, Customer Relationship Management, Marketing, sales force automation, Sugar CRM, SugarCRM

Download a case study of our SugarCRM deployment at the State of Vaud. + Read more

Content Sponsorship - Media Companies Grow Online Revenue with A Web 2.0 Approach
Veröffentlicht 17 Sep 2008 von Marc OsofskyTags: Content Management, content syndication, Marketing, media, Media Advertising, Media and Publishing, syndicate, Syndication, syndicatr, Video, Web 2.0, Widget

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in rich media content creation and technology infrastructure to support the richer experiences. + Read more

Open Source CRM eGovernment success story
Veröffentlicht 03 Sep 2008 von Optaros Tags: CRM, Customer Relationship Management, eGovernment, Enterprise solutions, Government, Marketing, SugarCRM, User Experience

In December 2007, Optaros delivered a first - Swiss enterprise scale - implementation of SugarCRM for the State of Vaud. The system, called REFEN, has been in production since begining of 2008. Today, a combined team of State and Optaros people is working on the upgrade of the initial release. REFEN evolutions clearly demonstrate the success and the interest of the SugarCRM component based assembly performed for the Work Service Department. + Read more

Reviewing the Groundswell
Veröffentlicht 22 Jul 2008 von John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Versicherungen unterschätzen den ROI von RIA
Veröffentlicht 20 Jul 2008 von Bruno von RotzTags: Application Stategy, Assembly Methodology, Enterprise 2.0, Information Architecture, IT Strategy, Marketing, RIA, ROI, Versicherungen, Web 2.0

Wenn man sich aktuelle Versicherungs-Webseiten anschaut, erstaunt immer wieder, wie wenig sich diese Seiten in den letzten fünf Jahren verändert haben. Es scheint, dass in vielen Fällen nachwievor dieselben traditionellen Paradigmen verfolgt werden. Neue Technologien und neue Dialog-Ansätze werden nur zögerlich, wenn überhaupt angewendet. Es scheint, dass Web 2.0 noch nicht bis zu den Versicherungen durchgedrungen ist. trotz grosser Vorteile für die Benutzer und Erweiterungen der Dialogmöglichkeiten für die Versicherung. + Read more

Website Application Design - Milkshake Usability Part 1
Veröffentlicht 08 Jul 2008 von Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

What's wrong with CRM as we know it?
Veröffentlicht 02 Jun 2008 von Optaros Tags: CRM, crm2.0, customer care, Customer Relationship Management, Marketing, Next Generation CRM, Open Source, sales force automation

For anyone familiar with the Web2.0 paradigm and its impact on user behavior, it should come as no surprise that CRM is also going through a major change. This change is primarily driven by two factors. + Read more

Advertising Online 2 Application Views, the Online Ad Alternative
Veröffentlicht 08 May 2008 von Marc OsofskyTags: Advertising, Advertising Landscape, content syndication, Marketing, media, Media Advertising

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick's own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. This begs the question - there must be a better way to engage consumers online with branded content. The answer is Application Views. + Read more

Advertising Online #1 - Agencies vs. Ad-blockers, Who will Win?
Veröffentlicht 02 May 2008 von Marc OsofskyTags: Advertising, Advertising Landscape, Marketing, Online Advertising

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is through the use of heat maps that show the greatest concentrations of attention as red, lesser attention as yellow and finally no color markings for areas of the website that failed to capture any attention. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Online Advertising Landscape Unclear
Veröffentlicht 11 Apr 2008 von Jim MunzTags: Advertising, Advertising Landscape, Marketing, media, Media Advertising, Media and Publishing, Online Advertising, Online Revenue, ROI

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. + Read more

Ecommerce Strategy - Personalization
Veröffentlicht 08 Apr 2008 von Errol ApostolopoulosTags: Ecommerce, ecommerce Strategy, Marketing, Personalization, Personalization Strategy

In the greater context of an ecommerce marketing strategy, it is clear that one of the most important components focuses on maximizing personalization opportunities throughout the customer experience. However, most ecommerce retailers struggle not only with what personalization tools and techniques to provide & support, but also how to establish a framework and roadmap to build their strategy. ecommerce providers must first answer a range of over-arching questions in order to develop and prioritize their business strategy to support their personalization goals. For example, + Read more

Media Widget = Content Syndication
Veröffentlicht 24 Mar 2008 von Jim MunzTags: Blogs, Content Management, content syndication, Facebook, long-tail, Marketing, media, Media and Publishing, publishing, syndicate, Syndication, syndicatr, Web 2.0, Widget

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user experience on the site and at the same time monetize the additional audience exposure those sites bring for both the content owner and the publishing web site. + Read more

Turning the Web 2.0 Tide to Your Advantage
Veröffentlicht 19 Feb 2008 von John EckmanTags: Analysis, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Marketing, Open, Open Hardware, Open Innovation, Product Management, Social Networking, User Generated Content, Web 2.0

Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of the MITSloan Management Review titled "Harnessing the Power of Social Applications," which, for now at least, is available in free full text to non-subscribers, as part of an Online Preview. + Read more