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Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Veröffentlicht 03 Apr 2009 von Optaros Tags: Assembled Web, Clients, Community, Europe, Java, Marketing, media, Media Advertising, Media and Publishing, Mobile, Open, Open Source, RIA, Rich Internet Application, Solutions, Switzerland, telco, telecom, User Experience, Web 2.0

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was awarded twice with this accolade which honours Switzerland’s top websites. me2me was awarded the Best of Swiss Web Technology Innovation Silver Award and the Business Efficiency Bronze Award 2009. The project was also a nominee for the 2009 Master of Swiss Web.   + Read more

DrupalCon DC 2009: 5 Key Trends
Veröffentlicht 20 Mar 2009 von John EckmanTags: Acquia, Assembled Web, Collaboration, Community, Conference, Content Management, Crowdsource, Culture, Design, Drupal, Media and Publishing, Open Source, PHP, Platform

Earlier this month, I had the opportunity to attend DrupalCon DC 2009. (DrupalCon is the semi-annual gathering of Drupal developers, users, themers, consultants, and contributors; its generally held once in the US and once in Europe each year - the next will be DrupalCon Paris in September 2009). + Read more

Content Sponsorship - Media Companies Grow Online Revenue with A Web 2.0 Approach
Veröffentlicht 17 Sep 2008 von Marc OsofskyTags: Content Management, content syndication, Marketing, media, Media Advertising, Media and Publishing, syndicate, Syndication, syndicatr, Video, Web 2.0, Widget

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in rich media content creation and technology infrastructure to support the richer experiences. + Read more

Content Management in the Age of User Participation - Presentation
Veröffentlicht 20 Jun 2008 von John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Online Advertising Landscape Unclear
Veröffentlicht 11 Apr 2008 von Jim MunzTags: Advertising, Advertising Landscape, Marketing, media, Media Advertising, Media and Publishing, Online Advertising, Online Revenue, ROI

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. + Read more

Social Networking Identity Mapping, and Open Source
Veröffentlicht 10 Apr 2008 von John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more

Media Widget = Content Syndication
Veröffentlicht 24 Mar 2008 von Jim MunzTags: Blogs, Content Management, content syndication, Facebook, long-tail, Marketing, media, Media and Publishing, publishing, syndicate, Syndication, syndicatr, Web 2.0, Widget

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user experience on the site and at the same time monetize the additional audience exposure those sites bring for both the content owner and the publishing web site. + Read more

Widget - Innovations in Online Content Syndication
Veröffentlicht 30 Jan 2008 von Jim MunzTags: Media and Publishing, Online Revenue, Syndication

Many publishers are looking for new ways to reach online viewers and customers with their editorial content. Until now, publishers have focused on creating new web sites and improving their existing sites to better attract and retain an audience. But there are other revenue opportunities for content providers beyond the boundaries of a particular site. + Read more

Understand NGI Media Adoption by Demographic
Veröffentlicht 10 Jan 2008 von Bryan SpauldingTags: Demographics, Direct Consumer Engagement, Marketing, Media and Publishing

NGI marketers must understand demographic preferences. Consumer Media Adoption is Moving Online Consumers are rapidly adopting Emerging Media products and services, newer platforms will dominate as adoption grows Younger audiences are adopting emerging media channels Over time, the today's emerging channels will dominate the market link to image + Read more

Increased use of Video Sharing Sites
Veröffentlicht 10 Jan 2008 von John EckmanTags: Media and Publishing, PEW, User Generated Content, Video

Although one could argue that their popularity was already self-evident, research confirms that video sharing sites are responsible for twice the traffic in late 2007 as they were in late 2006.  According to a report by the PEW Internet & American Life Project, based on a national survey of American adults in late 2007: + Read more

Publishers Establish Unique Value On-line
Veröffentlicht 08 Jan 2008 von Bryan SpauldingTags: Media and Publishing, Solutions, User Generated Content

Traditionally, a print publisher carve-out a unique market presense by establishing and maintaining three very valubale assets: Relationship between publication and readers Relationship between publication and sponsors Relationship between publication editors, journalists and creative community In recent years, publishers have struggled to derives value from these traditional assets on-line. However, the advent of the Next Generation Internet (NGI), presents new possibilites for publishers on-line. + Read more

Optaros Media & Publishing Solutions
Veröffentlicht 17 Dec 2007 von Bryan SpauldingTags: Media and Publishing, Online Revenue, Solutions

The evolution of the Next Generation Internet and interactive entertainment mediums has led advertisers and audiences of traditional print publications demand new, highly interactive and participatory editorial products distributed on-line. + Read more