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Open Source

Open Source ecommerce – OXID, another significant OSS storefront platform
Veröffentlicht 02 Nov 2008 von Adam MichelsonTags: Ecommerce, eTail, Magento, OFBiz, Open Source, osCommerce, Retail

There is a new and exciting entrant in the open source software (OSS) ecommerce market. OXID (http://www.oxid-esales.com), a leading ecommerce solution out of Germany has announced that it is releasing an open source version (http://www.oxid-esales.com/en/news/blog#). The ecommerce storefront is certainly not a new concept. + Read more

Retail Customer Loyalty
Veröffentlicht 08 Aug 2008 von Errol ApostolopoulosTags: Customer Relationship Management, Retail

Ecommerce retailers that provide superior customer service can create a differentiator that will show significant and immediate impact to their bottom line. How are you separating yourself from your competitors in an online world that commoditizes everything? Establishing customer loyalty requires a concerted effort that should become a central strategy for all ecommerce retailers. With all the choices on the internet, if you don't have a comprehensive strategy for developing a loyal base of shoppers, then you are one well-written negative blog away from losing business. + Read more

Website Application Design - Milkshake Usability Part 1
Veröffentlicht 08 Jul 2008 von Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

Ecommerce Strategy - Customer Loyalty Basics
Veröffentlicht 17 Jun 2008 von Adam MichelsonTags: Customer Relationship Management, Ecommerce, ecommerce Strategy, Retail, Shopping, Strategy, Web 2.0

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: "We've done product ratings and reviews, what social shopping features should we implement in 2009?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Social Shopping and The Game of Life
Veröffentlicht 23 May 2008 von Adam MichelsonTags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog
Veröffentlicht 05 May 2008 von Adam MichelsonTags: Ecommerce, ecommerce Strategy, Merchant Tools, multi-channel, Product Management, Retail, SaaS

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known customer behavior. + Read more

Ecommerce Strategy - Personalization Tools
Veröffentlicht 22 Apr 2008 von Errol ApostolopoulosTags: Direct Consumer Engagement, Ecommerce, ecommerce Strategy, long-tail, Personalization, Retail

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price spectrum to consider, from revenue-based options to user-generated recommendations/reviews to more complex home-grown customized applications. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Ecommerce Websites Will Prosper, Despite Economic Uncertainties
Veröffentlicht 16 Apr 2008 von David KatzTags: Ecommerce, Retail

From high gas prices to the value of the dollar, economic uncertainties in the US are being discussed and felt all + Read more

Ecommerce Software UK - eTail Europe
Veröffentlicht 15 Apr 2008 von Peter ShortTags: Ecommerce, eTail, Retail

Our European team is busy getting ready for eTail Europe in June. The event attracts over 280 leading e-retailing executives so we look forward to the opportunity to share ideas on the obstacles and opportunities of creating ecommerce websites. We plan to give retailers some ecommerce consulting around online communities because we have found that many of them want to do more in the area of community, but lack the clarity in both ROI and specific implementation ideas. + Read more

Social Networking Identity Mapping, and Open Source
Veröffentlicht 10 Apr 2008 von John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more

Ecommerce and social networks -- new enabling technology
Veröffentlicht 06 Apr 2008 von David KatzTags: Ecommerce, Facebook, Retail, Shopping, Social Networking

Ringside Networks, a startup with a team of ex-JBoss and Bluestone pros, has launched the first "social application server," which promises to enable companies to add social networking capabilities to any website and integrate with the relationships and profiles people have already established on social networking sites like Facebook. + Read more

Open source ecommerce - Magento releases 1.0
Veröffentlicht 01 Apr 2008 von Adam MichelsonTags: Ecommerce, Magento, OFBiz, Open Source, PHP, Retail, Vendor Evaluation

  Magento, a new open source ecommerce platform is a promising new entrant that should be evaluated against OFBiz and osCommerce. The Magento project is lead by Verian Technologies, a consulting firm that worked with osCommerce and then decided they could do better by taking their experience and creating a new ecommerce platform.   + Read more

Creating a new Retail Concept for ecommerce
Veröffentlicht 28 Mar 2008 von Adam MichelsonTags: Ecommerce, multi-channel, PHP, Re-platforming, Retail

A retail concept is a new Website that sells your merchandise in a different way. A/B testing is a proven technique to tune features on your existing ecommerce site, but it is comes up short of a new digital property with its own capabilities and branding. Selling your merchandise in entirely new ways with new branding is not a new idea for retailers, but is becoming easier to do on-line. Your existing merchandising process should stay largely the same. + Read more

Ecommerce Solution - Harvard Business Review
Veröffentlicht 20 Mar 2008 von Marc OsofskyTags: Ecommerce, Retail, ROI

Great stores draw you in, make you want to return often (even when you don't have a particular purchase in mind), and create significant impulse purchases. In contrast, most online stores reflect the assumption that shopping online is mainly an efficient destination purchase. A consumer knows what they want to buy, does research online and finds the best price. This has led most online stores to follow the same strategy - make it as easy as possible for consumers to a find a product, place it in a cart and checkout. + Read more