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Open Source

Website Application Design - Milkshake Usability Part 1
Veröffentlicht 08 Jul 2008 von Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

E-Commerce 2.0 – Hype oder Realität?
Veröffentlicht 07 Jul 2008 von Bruno von RotzTags: Ajax, Ecommerce, ecommerce Strategy, Re-platforming, RIA, Rich Internet Application, Shopping, Social Networking, Web 2.0

Im Rahmen des internationalen E-Commerce Kongresses 2008 am 19./20.Juni 2008 in Wiesbaden wurde bereits über eCommerce 3.0 referiert (How eCommerce Becomes a Uniquely Great Experience, by Daug Mack, VP, Creative Solution Services, Adobe). Was bedeutet die Versionierung einer Online-Practise? Sicherlich nicht die Ankündigung eines neuen Software Releases. Die Online-Practise E-Commerce benötigt neue Impulse. + Read more

Ecommerce Strategy - Customer Loyalty Basics
Veröffentlicht 17 Jun 2008 von Adam MichelsonTags: Customer Relationship Management, Ecommerce, ecommerce Strategy, Retail, Shopping, Strategy, Web 2.0

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: "We've done product ratings and reviews, what social shopping features should we implement in 2009?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Social Shopping and The Game of Life
Veröffentlicht 23 May 2008 von Adam MichelsonTags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Ecommerce and social networks -- new enabling technology
Veröffentlicht 06 Apr 2008 von David KatzTags: Ecommerce, Facebook, Retail, Shopping, Social Networking

Ringside Networks, a startup with a team of ex-JBoss and Bluestone pros, has launched the first "social application server," which promises to enable companies to add social networking capabilities to any website and integrate with the relationships and profiles people have already established on social networking sites like Facebook. + Read more

Ecommerce Solution - ROI of RIA in ecommerce
Veröffentlicht 13 Mar 2008 von Adam MichelsonTags: Ajax, Design, Ecommerce, Enterprise 2.0, Flash, Flex, Retail, Shopping, User Experience, User-Centered Design, Web 2.0, Widget

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to make a positive impact while many seem to have dubious returns. + Read more

Open Source Ecommerce - SugarCON
Veröffentlicht 01 Feb 2008 von Optaros Tags: CRM, Ecommerce, Mule ESB, Open Source, osCommerce, Shopping, SOA, SugarCRM

At Wonderbox, a life experience provider in France, the Optaros team assembled a complete Multichannel eCommerce solution from open source components (SugarCRM, osCommerce, Jasper Reports, Mule ESB), adding business process reengineering as well as IT architecture expertise. I will be presenting the case study around Wonderbox at SugarCRM's SugarCON conference (http://www.sugarcrm.com/crm/events/sugarcon/) in San Jose on Feb 6. + Read more

Acquiring new customers using new media
Veröffentlicht 27 Jan 2008 von Optaros Tags: Community, Direct Consumer Engagement, Marketing, Online Revenue, Open Innovation, Shopping, Social Networking, User Generated Content

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers to be addressed earlier and in a more targeted and effective way, leading to significantly higher sales. + Read more

Social Shopping
Veröffentlicht 08 Jan 2008 von Adam MichelsonTags: Ecommerce, Enterprise 2.0, Shopping, Social Networking

Online shopping is lonely. In store shopping does not like crowds or commissioned salespeople, but it does like the energy, excitement and general buzz of a tactile and social experience. Online shopping has none of this. Offline shopping is a destination. Online shopping is not. The legacy of online shopping is utility, three clicks, drive conversion, and create and standard shopping experience. Online shopping has become bland and uniform, and it is also devoid of the energy of the offline experience. + Read more