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Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Veröffentlicht 03 Apr 2009 von Optaros Tags: Assembled Web, Clients, Community, Europe, Java, Marketing, media, Media Advertising, Media and Publishing, Mobile, Open, Open Source, RIA, Rich Internet Application, Solutions, Switzerland, telco, telecom, User Experience, Web 2.0

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was awarded twice with this accolade which honours Switzerland’s top websites. me2me was awarded the Best of Swiss Web Technology Innovation Silver Award and the Business Efficiency Bronze Award 2009. The project was also a nominee for the 2009 Master of Swiss Web.   + Read more

Next Generation Mobile Applications
Veröffentlicht 10 Feb 2009 von Optaros Tags: Accessibility, Assembled Web, Assembly Methodology, Business Model, Europe, Mobile, multi-channel, Open Source, telco, telecom, User Experience, User-Centered Design, Web 2.0

Mobile Applications are no longer stand alone experiments. As part of our Assembled Web Vision, we help our clients leverage the mobile channel as an integral part of the customer experience that spans web, mobile and offline. + Read more

Designing for the Social Web
Veröffentlicht 10 Nov 2008 von John EckmanTags: Community, Design, Digg, Direct Consumer Engagement, Facebook, Information Architecture, interface, Recommendations, Social Networking, User Experience, User-Centered Design, Web 2.0

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn't print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. + Read more

Open Source CRM eGovernment success story
Veröffentlicht 03 Sep 2008 von Optaros Tags: CRM, Customer Relationship Management, eGovernment, Enterprise solutions, Government, Marketing, SugarCRM, User Experience

In December 2007, Optaros delivered a first - Swiss enterprise scale - implementation of SugarCRM for the State of Vaud. The system, called REFEN, has been in production since begining of 2008. Today, a combined team of State and Optaros people is working on the upgrade of the initial release. REFEN evolutions clearly demonstrate the success and the interest of the SugarCRM component based assembly performed for the Work Service Department. + Read more

Reviewing the Groundswell
Veröffentlicht 22 Jul 2008 von John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Why Communities Fail
Veröffentlicht 17 Jul 2008 von John EckmanTags: Business Model, Community, Corporate Websites, Social Networking, Strategy, support, User Experience, User-Centered Design, Web 2.0

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build - "Why Most Online Communities Fail." He provided some potentially disturbing statistics from a recent study: + Read more

Optaros ‘open sources’ DoCASU 1.0, a RIA User Interface for Alfresco ECM
Veröffentlicht 15 Jul 2008 von Optaros Tags: Ajax, Alfresco, Content Management, DoCASU, Enterprise 2.0, Enterprise solutions, Knowledge Management, Open Source, REST, User Experience, User-Centered Design, Web 2.0, Web Scripts

Open Source software has many advantages compared to proprietary alternatives. The fact that the source code is open might often not even be the most relevant benefit. The ability to access functions and componentized services through open APIs (application programming interfaces) allows to focus development efforts on what is most important for the usage of the application – the user interface – for example. + Read more

Website Application Design - Milkshake Usability Part 2
Veröffentlicht 08 Jul 2008 von Optaros Tags: User Experience, User-Centered Design

  + Read more

Website Application Design - Milkshake Usability Part 1
Veröffentlicht 08 Jul 2008 von Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

CIO Open Source Interview Part 5 - User Experience
Veröffentlicht 07 Jul 2008 von Marc OsofskyTags: User Experience

Here is a snippet of the conversation I had with Steve Snyder, CIO of the Massachusetts Convention Center Authority, describing his experience with our User Experience team and how the approach was different than traditional approaches.   + Read more

Content Management in the Age of User Participation - Presentation
Veröffentlicht 20 Jun 2008 von John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Web widget provides engagement around comics
Veröffentlicht 13 May 2008 von Jim MunzTags: content syndication, Design, media, Media Advertising, syndicate, Syndication, syndicatr, User Experience, Widget

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps keep the user engaged for extended user sessions. + Read more

Enterprise 2.0: Free Conference Pass
Veröffentlicht 06 May 2008 von John EckmanTags: Acquia, Alfresco, Collaboration, Community, Conference, Culture, Drupal, Enterprise 2.0, Enterprise applications, Enterprise solutions, Knowledge Management, Open Source, Platform, Portal, Ringside Networks, Social Networking, Solutions, User Experience, Web 2.0

At the upcoming Enterprise 2.0 conference in Boston this June, I will be moderating a panel on Open Source Platforms. The panel will be Thursday, June 12th, at 8:30am. Here's the session description: + Read more

Online Communities in Less than 10 Minutes
Veröffentlicht 28 Apr 2008 von John EckmanTags: Collaboration, Collective Intelligence, Community, Crowdsource, Culture, media, User Experience, User Generated Content, Video, Web 2.0

In this video, Berkman Center fellow Ethan Zuckerman recounts the high points in the history of online communities in just about seven minutes, including BBSs, MUDs, MOOs, and Weblogs, tracing all the way from the origins of internet email through to Fox's acquisition of MySpace. + Read more

Ecommerce Solution - ROI of RIA in ecommerce
Veröffentlicht 13 Mar 2008 von Adam MichelsonTags: Ajax, Design, Ecommerce, Enterprise 2.0, Flash, Flex, Retail, Shopping, User Experience, User-Centered Design, Web 2.0, Widget

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to make a positive impact while many seem to have dubious returns. + Read more