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Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Veröffentlicht 03 Apr 2009 von Optaros Tags: Assembled Web, Clients, Community, Europe, Java, Marketing, media, Media Advertising, Media and Publishing, Mobile, Open, Open Source, RIA, Rich Internet Application, Solutions, Switzerland, telco, telecom, User Experience, Web 2.0

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was awarded twice with this accolade which honours Switzerland’s top websites. me2me was awarded the Best of Swiss Web Technology Innovation Silver Award and the Business Efficiency Bronze Award 2009. The project was also a nominee for the 2009 Master of Swiss Web.   + Read more

Content Sponsorship - Media Companies Grow Online Revenue with A Web 2.0 Approach
Veröffentlicht 17 Sep 2008 von Marc OsofskyTags: Content Management, content syndication, Marketing, media, Media Advertising, Media and Publishing, syndicate, Syndication, syndicatr, Video, Web 2.0, Widget

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in rich media content creation and technology infrastructure to support the richer experiences. + Read more

Reviewing the Groundswell
Veröffentlicht 22 Jul 2008 von John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Web widget provides engagement around comics
Veröffentlicht 13 May 2008 von Jim MunzTags: content syndication, Design, media, Media Advertising, syndicate, Syndication, syndicatr, User Experience, Widget

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps keep the user engaged for extended user sessions. + Read more

Advertising Online 2 Application Views, the Online Ad Alternative
Veröffentlicht 08 May 2008 von Marc OsofskyTags: Advertising, Advertising Landscape, content syndication, Marketing, media, Media Advertising

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick's own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. This begs the question - there must be a better way to engage consumers online with branded content. The answer is Application Views. + Read more

Online Communities in Less than 10 Minutes
Veröffentlicht 28 Apr 2008 von John EckmanTags: Collaboration, Collective Intelligence, Community, Crowdsource, Culture, media, User Experience, User Generated Content, Video, Web 2.0

In this video, Berkman Center fellow Ethan Zuckerman recounts the high points in the history of online communities in just about seven minutes, including BBSs, MUDs, MOOs, and Weblogs, tracing all the way from the origins of internet email through to Fox's acquisition of MySpace. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Online Advertising Landscape Unclear
Veröffentlicht 11 Apr 2008 von Jim MunzTags: Advertising, Advertising Landscape, Marketing, media, Media Advertising, Media and Publishing, Online Advertising, Online Revenue, ROI

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. + Read more

Media Widget = Content Syndication
Veröffentlicht 24 Mar 2008 von Jim MunzTags: Blogs, Content Management, content syndication, Facebook, long-tail, Marketing, media, Media and Publishing, publishing, syndicate, Syndication, syndicatr, Web 2.0, Widget

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user experience on the site and at the same time monetize the additional audience exposure those sites bring for both the content owner and the publishing web site. + Read more

One traditional media company learns how to win
Veröffentlicht 20 Mar 2008 von David KatzTags: long-tail, media, publishing

While traditional media companies have struggled to adapt to the digital age, Sports Illustrated now provides free searchable access to its entire history of articles online. Does this brilliant initiative offer a path that will enable newspapers and magazines to win? + Read more