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Media Widget = Content Syndication
Veröffentlicht 24 Mar 2008 von Jim MunzTags: Blogs, Content Management, content syndication, Facebook, long-tail, Marketing, media, Media and Publishing, publishing, syndicate, Syndication, syndicatr, Web 2.0, Widget

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user experience on the site and at the same time monetize the additional audience exposure those sites bring for both the content owner and the publishing web site. + Read more

One traditional media company learns how to win
Veröffentlicht 20 Mar 2008 von David KatzTags: long-tail, media, publishing

While traditional media companies have struggled to adapt to the digital age, Sports Illustrated now provides free searchable access to its entire history of articles online. Does this brilliant initiative offer a path that will enable newspapers and magazines to win? + Read more