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Neilson Study shows the right content could sell
Veröffentlicht 16 Feb 2010 von Jim MunzTags: Business Model, Content Marketing, media, Media and Publishing

Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. This report shows that professionally produced content has a market online though, and one that if executed the right way could gain some traction. + Read more

Content Marketing and the New Apple Tablet
Veröffentlicht 27 Jan 2010 von Jim MunzTags: Business Model, Content Marketing, media, new media

While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. + Read more

Will Hearst be able to rejuvenate the publishing industry with Skiff?
Veröffentlicht 05 Dec 2009 von Jim MunzTags: Business Model, Content Marketing, media, Media and Publishing, new media

"Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands." said Kenneth A. Bronfin, president of Hearst Interactive Media. + Read more

Commerce and Community: Sears' Santa's Helper Promotion
Veröffentlicht 01 Dec 2009 von John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Building Brands Online - IAB and Bain Report
Veröffentlicht 01 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

AOL ventures into a new content marketing landscape
Veröffentlicht 30 Nov 2009 von Jim MunzTags: Advertising, Advertising Landscape, Business Model, content, Content Marketing, Marketing, publishing

"Content is the one area on the Web that hasn't seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale," says Mr. Armstrong, a former advertising executive at Google. + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Veröffentlicht 14 Apr 2009 von John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Leveraging APIs to Grow Your Digital Footprint
Veröffentlicht 13 Apr 2009 von John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Evaluating Social Software? Don't Underestimate Open Source
Veröffentlicht 31 Mar 2009 von John EckmanTags: Acquia, Acquisition, Alfresco, Analysis, Application Stategy, Business Model, Collaboration, Community, Content Management, Django, Drupal, Enterprise 2.0, Enterprise applications, Groundswell, IT Strategy, Knowledge Management, Open Source, Platform, Portal, social media, Social Networking, Solutions, Strategy, Twitter, Vendor Evaluation, WordPress

It's quite difficult, as many of you probably know first hand, to keep track of all the various platforms, vendors, and open source projects in the social computing and enterprise collaboration space. Like content management systems, social software platforms seem to just keep multiplying rather than consolidating. + Read more

Next Generation Mobile Applications
Veröffentlicht 10 Feb 2009 von Optaros Tags: Accessibility, Assembled Web, Assembly Methodology, Business Model, Europe, Mobile, multi-channel, Open Source, telco, telecom, User Experience, User-Centered Design, Web 2.0

Mobile Applications are no longer stand alone experiments. As part of our Assembled Web Vision, we help our clients leverage the mobile channel as an integral part of the customer experience that spans web, mobile and offline. + Read more

Drupal, Acquia, and 2009
Veröffentlicht 01 Jan 2009 von John EckmanTags: Acquia, Blogs, Business Model, Community, Content Management, Drupal, Enterprise applications, Open Source, Platform, Social Networking

Looks like 2009 will be yet another exciting year of growth for the Drupal community. Dries Buytaert (Drupal project founder and lead, Acquia co-founder) announced two significant news items for the Drupal world in his recent "Predictions for 2009" blog post: a predicted release date for Drupal 7, and a major change in Acquia's support offering. + Read more

Reviewing the Groundswell
Veröffentlicht 22 Jul 2008 von John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Why Communities Fail
Veröffentlicht 17 Jul 2008 von John EckmanTags: Business Model, Community, Corporate Websites, Social Networking, Strategy, support, User Experience, User-Centered Design, Web 2.0

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build - "Why Most Online Communities Fail." He provided some potentially disturbing statistics from a recent study: + Read more

Open Source Social Applications: Bob Bickel of Ringside Networks
Veröffentlicht 02 Jul 2008 von John EckmanTags: Business Model, Collaboration, Community, Conference, Culture, Enterprise 2.0, Enterprise applications, Enterprise solutions, JBoss, Open Innovation, Open Source, PHP, Platform, Ringside Networks, Social Networking, Video, Web 2.0

During the Enterprise 2.0 conference in Boston, I sat down for a quick chat with Bob Bickel, the co-founder and CEO of Ringside Networks. + Read more

Organic Open Source: Jeff Whatcott of Acquia
Veröffentlicht 02 Jul 2008 von John EckmanTags: Acquia, Architecture, Blogs, Business Model, Collaboration, Collective Intelligence, Community, Conference, Content Management, Drupal, ECM, Enterprise 2.0, Flex, Open Innovation, Open Source, PHP, Platform, User Generated Content, Web 2.0

During the Enterprise 2.0 conference in Boston, Jeff Whatcott and I sat down for a quick interview to discuss Acquia, where he is Chief Communicator, and their plans with respect to the Drupal project and Enterprise 2.0. + Read more