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Webtrends, Facebook, iphone: Social Media Marketing 2.0
Veröffentlicht 11 Mar 2010 von Marc OsofskyTags: Facebook, Social Media Marketing 2.0, Webtrends

2010 is the year in which most Marketers are shifting from social media and mobile dabblers to believers.  The challenge Marketers face is that the enabling technology is still designed for dabbling.  Nearly every Marketer is forced to create one-off Facebook apps, separate iPhone apps and separate websites with no common content management system, analytics, testing or targeting.  This creates a significant challenge as Marketers move to scale their efforts up and measure results. + Read more

Ecommerce Blogroll: Weekly Report July 22
Veröffentlicht 22 Jul 2009 von Noreen VincentTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Social Networking

This week’s blogroll is filled with ecommerce life experience from Borders, facts on conversion rates, and some fantastic examples of how retailers are using Facebook to connect with their fans and customers.  Take a look, and please share on Twitter @vnoreen, your thoughts on these ecommerce blog posts.Talking with…Kevin Ertell, ForeSee Results VP [Shop.Org Blog] + Read more

The Ecommerce Blogroll: The Weekly Report for June 24
Veröffentlicht 24 Jun 2009 von Noreen VincentTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect, multi-channel, Retail, Shopping, social shopping

It's time for the weekly blogroll!  Here's a look at my favorite ecommerce blog posts from this week.  I've covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. + Read more

Ecommerce Interview: Adding Community for Maximum Return an Interview with Adam Michelson
Veröffentlicht 23 Jun 2009 von Noreen VincentTags: Community, Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect

We recently had some time to talk to Adam Michelson, Director of Ecommerce at Optaros, to hear what he is seeing with large retail clients and how they are experiencing the impact (increased traffic, conversion rates and order size) of adding community to their existing online stores. We hope you find this interview interesting and offers ideas around how you could add community to your online store. Here is a quick recap on what is covered in our interview with Adam: + Read more

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.
Veröffentlicht 13 Jun 2009 von Jim MunzTags: Advertising, application syndication, content syndication, Facebook, Marketing, media, Media Advertising, Media and Publishing, New England Patriots, sports marketing, Syndication

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right experience. + Read more

TurnTo, Fluid Social, Facebook Connect & Social Shopping
Veröffentlicht 03 Jun 2009 von Marc OsofskyTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect, social shopping

We've been talking a lot with our retail clients about how to effectively add content and community aspects to their commerce sites to increase traffic, conversion rates and average order size.  Yesterday the WSJ had a great piece on Target adding content and today they covered the top community aspect being considered by many retailers - Facebook Connect.    + Read more

Video Demo of Application Syndication with OView
Veröffentlicht 16 Apr 2009 von Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more

Designing for the Social Web
Veröffentlicht 10 Nov 2008 von John EckmanTags: Community, Design, Digg, Direct Consumer Engagement, Facebook, Information Architecture, interface, Recommendations, Social Networking, User Experience, User-Centered Design, Web 2.0

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn't print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. + Read more

E-Government Lösung - Ein dynamisches Mitarbeiterverzeichnis
Veröffentlicht 24 Oct 2008 von Michael RuossTags: Community, E-Government, Facebook, Government, JavaScript, Personalization, Personas

Im Jahr 2008 wurde das Departement für Entwicklung und Zusammenarbeit (DEZA) einer grossen Reorganisation unterzogen. Ein Grossteil der Angestellten der DEZA wurde in Folge dieser Reorganisation in neu geschaffene Organisationseinheiten transferiert, was dazu führte, dass während der Übergangszeit niemand mehr genau wusste, wer wofür zuständig ist.  Diese Wissenslücke soll durch ein umfangreiches Mitarbeiterverzeichnis im Intranet geschlossen werden. Im Rahmen der stetigen Weiterentwicklung des Intranets der DEZA haben wir dieses Personenverzeichnis entwickelt. + Read more

Slides from the Open Source ECM event
Veröffentlicht 26 Jun 2008 von Jeff PottsTags: Alfresco, Content Management, Enterprise 2.0, Facebook, Knowledge Management, Liferay, Open Source, Ringside Networks, Social Networking

I want to thank everyone for attending the Alfresco-hosted Open Source ECM event in Dallas this morning. In case you missed it, the slides I presented on "Assembling Enterprise 2.0 Solutions with Alfresco" are available at share.acrobat.com (which is built on Alfresco, BTW) and embedded below. + Read more

Content Management in the Age of User Participation - Presentation
Veröffentlicht 20 Jun 2008 von John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Fixed the Alfresco-Ringside File Upload Problem
Veröffentlicht 04 Jun 2008 von Jeff PottsTags: Alfresco, Content Management, ECM, Enterprise 2.0, Facebook, Ringside Networks

I've been playing with Ringside's Social Application Server. In my initial post on the subject I mentioned I was having trouble with the file upload. I got that put to bed this evening. As it turns out, Facebook inserts some hidden fields into form tags (see doc) such as the Facebook user, API key, session key, and app ID. Ringside doesn't insert those fields. + Read more

Alfresco and Ringside
Veröffentlicht 01 Jun 2008 von Jeff PottsTags: Alfresco, Collaboration, Community, Content Management, ECM, Facebook, Ringside Networks, Social Networking

I've made moderate progress getting Alfresco and Ringside integrated. If you haven't played with it yet, Ringside Networks is an open source project that essentially gives you a standalone Facebook server. There's actually more to it than that, but for this + Read more

Social Networking Identity Mapping, and Open Source
Veröffentlicht 10 Apr 2008 von John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more

Ecommerce and social networks -- new enabling technology
Veröffentlicht 06 Apr 2008 von David KatzTags: Ecommerce, Facebook, Retail, Shopping, Social Networking

Ringside Networks, a startup with a team of ex-JBoss and Bluestone pros, has launched the first "social application server," which promises to enable companies to add social networking capabilities to any website and integrate with the relationships and profiles people have already established on social networking sites like Facebook. + Read more