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The Future of Content is here
Veröffentlicht 27 Jan 2010 von Jim MunzTags: content, Content Marketing, Digital Media, Marketing, Media and Publishing, new media, User Experience

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it? + Read more

Internet Marketing Online Advertising - Only 14% of People Click on Ads
Veröffentlicht 11 Dec 2009 von Marc OsofskyTags: Advertising, Content Marketing, internet marketing online advertising, Marketing, Online Advertising

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking.  Briefly:   + Read more

Seth Godin, Acumen and the content marketing story it tells
Veröffentlicht 02 Dec 2009 von Jim MunzTags: Advertising, Content Marketing, Marketing, Online Advertising, Online Marketing, User Generated Content

I received Seth Godin's daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book "Linchpin" to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy and review it ahead of it's launch date. This approach has a great content marketing spin with an online response marketer touch as well. + Read more

Commerce and Community: Sears' Santa's Helper Promotion
Veröffentlicht 01 Dec 2009 von John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Building Brands Online - IAB and Bain Report
Veröffentlicht 01 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

AOL ventures into a new content marketing landscape
Veröffentlicht 30 Nov 2009 von Jim MunzTags: Advertising, Advertising Landscape, Business Model, content, Content Marketing, Marketing, publishing

"Content is the one area on the Web that hasn't seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale," says Mr. Armstrong, a former advertising executive at Google. + Read more

Future Digital Agency - Hybrid Marketer
Veröffentlicht 23 Nov 2009 von Marc OsofskyTags: Advertising Landscape, Digital Media, Marketing, Media Advertising

The "digital agency of the future" conversation is heating up again as agencies grapple with the changes happening on the Assembled Web and with client expectations.  Two recent strong contributions include John Lane's, The Skills Digital Agencies will Need to Lead and Allison Mooney's, Agencies Need to Think Like Software Companies. + Read more

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.
Veröffentlicht 13 Jun 2009 von Jim MunzTags: Advertising, application syndication, content syndication, Facebook, Marketing, media, Media Advertising, Media and Publishing, New England Patriots, sports marketing, Syndication

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right experience. + Read more

Target Adds Content from DailyCandy to Drive Traffic
Veröffentlicht 02 Jun 2009 von Marc OsofskyTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Marketing, OCentric, Retail

Great piece in the WSJ on how Target is adding content to it's ecommerce site from DailyCandy to increase traffic.  Conventional ecommerce wisdom was that buyers only come to the site when they have an intent to purchase.  Therefore, content would only distract potential buyers and reduce conversion rates.  Sucharita Mulpuru from Forrester states this conventional wisdom well in the article, The idea back in the dot-com heyday was that you could use content to drive people to commerce," Ms. + Read more

3 New Ecommerce Funnels: Part 1
Veröffentlicht 21 May 2009 von Marc OsofskyTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Marketing

A lot of our ecommerce clients are expressing frustration with their current approaches to drive traffic to their sites. Nearly all are currently spreading their dollars across paid search, email and affiliates. The effectiveness of all 3 are generally declining and the cost per converted customer is going up. But most retailers are unaware of viable alternatives.There are 3 new ecommerce funnels that have been proven to work. I will describe the first one here and as soon as I get a chance I will post the other 2. Please add your own new ecommerce funnels in the comments. + Read more

Calendar Marketing - the new email marketing for retailers
Veröffentlicht 20 May 2009 von Marc OsofskyTags: 3Cs, application syndication, Content Marketing, Ecommerce, ecommerce Strategy, Marketing, oview, Retail

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: + Read more

Video Demo of Application Syndication with OView
Veröffentlicht 16 Apr 2009 von Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Veröffentlicht 14 Apr 2009 von John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Veröffentlicht 03 Apr 2009 von Optaros Tags: Assembled Web, Clients, Community, Europe, Java, Marketing, media, Media Advertising, Media and Publishing, Mobile, Open, Open Source, RIA, Rich Internet Application, Solutions, Switzerland, telco, telecom, User Experience, Web 2.0

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was awarded twice with this accolade which honours Switzerland’s top websites. me2me was awarded the Best of Swiss Web Technology Innovation Silver Award and the Business Efficiency Bronze Award 2009. The project was also a nominee for the 2009 Master of Swiss Web.   + Read more

SugarCRM consultant Optaros is practicing what we preach
Veröffentlicht 14 Nov 2008 von Optaros Tags: CRM, crm2.0, Customer Relationship Management, Marketing, sales force automation, Sugar CRM, SugarCRM

Download a case study of our SugarCRM deployment at the State of Vaud. + Read more