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10 Emerging Trends for Online Advertising and Content Marketing for 2010
Veröffentlicht 24 Dec 2009 von Jim MunzTags: Content Marketing, Inbound Marketing, Media Advertising, Media and Publishing, Online Advertising, Online Marketing, real-time response marketing, SEO, social marketing

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   + Read more

Advertisers paying for commercial Tweets?
Veröffentlicht 14 Dec 2009 von Jim MunzTags: Advertising Landscape, Content Marketing, internet marketing online advertising, media, Media Advertising, real-time response marketing, social marketing, Twitter

According to AdAge the Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events. + Read more

With 200 million monthly users across its sites, CBS looks to control ad revenue
Veröffentlicht 14 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, internet marketing online advertising, media, Media Advertising

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. + Read more

Building Brands Online - IAB and Bain Report
Veröffentlicht 01 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

Future Digital Agency - Hybrid Marketer
Veröffentlicht 23 Nov 2009 von Marc OsofskyTags: Advertising Landscape, Digital Media, Marketing, Media Advertising

The "digital agency of the future" conversation is heating up again as agencies grapple with the changes happening on the Assembled Web and with client expectations.  Two recent strong contributions include John Lane's, The Skills Digital Agencies will Need to Lead and Allison Mooney's, Agencies Need to Think Like Software Companies. + Read more

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.
Veröffentlicht 13 Jun 2009 von Jim MunzTags: Advertising, application syndication, content syndication, Facebook, Marketing, media, Media Advertising, Media and Publishing, New England Patriots, sports marketing, Syndication

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right experience. + Read more

Video Demo of Application Syndication with OView
Veröffentlicht 16 Apr 2009 von Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Veröffentlicht 14 Apr 2009 von John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Leveraging APIs to Grow Your Digital Footprint
Veröffentlicht 13 Apr 2009 von John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Veröffentlicht 03 Apr 2009 von Optaros Tags: Assembled Web, Clients, Community, Europe, Java, Marketing, media, Media Advertising, Media and Publishing, Mobile, Open, Open Source, RIA, Rich Internet Application, Solutions, Switzerland, telco, telecom, User Experience, Web 2.0

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was awarded twice with this accolade which honours Switzerland’s top websites. me2me was awarded the Best of Swiss Web Technology Innovation Silver Award and the Business Efficiency Bronze Award 2009. The project was also a nominee for the 2009 Master of Swiss Web.   + Read more

Content Sponsorship - Media Companies Grow Online Revenue with A Web 2.0 Approach
Veröffentlicht 17 Sep 2008 von Marc OsofskyTags: Content Management, content syndication, Marketing, media, Media Advertising, Media and Publishing, syndicate, Syndication, syndicatr, Video, Web 2.0, Widget

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in rich media content creation and technology infrastructure to support the richer experiences. + Read more

Web widget provides engagement around comics
Veröffentlicht 13 May 2008 von Jim MunzTags: content syndication, Design, media, Media Advertising, syndicate, Syndication, syndicatr, User Experience, Widget

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps keep the user engaged for extended user sessions. + Read more

Advertising Online 2 Application Views, the Online Ad Alternative
Veröffentlicht 08 May 2008 von Marc OsofskyTags: Advertising, Advertising Landscape, content syndication, Marketing, media, Media Advertising

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick's own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. This begs the question - there must be a better way to engage consumers online with branded content. The answer is Application Views. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Online Advertising Landscape Unclear
Veröffentlicht 11 Apr 2008 von Jim MunzTags: Advertising, Advertising Landscape, Marketing, media, Media Advertising, Media and Publishing, Online Advertising, Online Revenue, ROI

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. + Read more