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Neilson Study shows the right content could sell
Veröffentlicht 16 Feb 2010 von Jim MunzTags: Business Model, Content Marketing, media, Media and Publishing

Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. This report shows that professionally produced content has a market online though, and one that if executed the right way could gain some traction. + Read more

The Future of Content is here
Veröffentlicht 27 Jan 2010 von Jim MunzTags: content, Content Marketing, Digital Media, Marketing, Media and Publishing, new media, User Experience

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it? + Read more

10 Emerging Trends for Online Advertising and Content Marketing for 2010
Veröffentlicht 24 Dec 2009 von Jim MunzTags: Content Marketing, Inbound Marketing, Media Advertising, Media and Publishing, Online Advertising, Online Marketing, real-time response marketing, SEO, social marketing

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   + Read more

Will Hearst be able to rejuvenate the publishing industry with Skiff?
Veröffentlicht 05 Dec 2009 von Jim MunzTags: Business Model, Content Marketing, media, Media and Publishing, new media

"Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands." said Kenneth A. Bronfin, president of Hearst Interactive Media. + Read more

Building Brands Online - IAB and Bain Report
Veröffentlicht 01 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

Social Media Creates Necessity for Content Marketing
Veröffentlicht 14 Oct 2009 von Bryan MatsuokaTags: Content Marketing, media, Media and Publishing, oview, social media

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they're attracting consumers, at the core of their success is being able to deliver their audience valuable content not just a product catalog. + Read more

Community and Content: Business Week's Business Exchange
Veröffentlicht 30 Jun 2009 von John EckmanTags: Assembled Web, Blogs, business, Collaboration, Collective Intelligence, Community, Content Management, content syndication, Crowdsource, media, Media and Publishing, new media, online, Platform, publishing, Recommendations, Social Networking, Strategy, Syndication, Twitter, User Generated Content, Web 2.0

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring commun + Read more

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.
Veröffentlicht 13 Jun 2009 von Jim MunzTags: Advertising, application syndication, content syndication, Facebook, Marketing, media, Media Advertising, Media and Publishing, New England Patriots, sports marketing, Syndication

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right experience. + Read more

Video Demo of Application Syndication with OView
Veröffentlicht 16 Apr 2009 von Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more

Open Source CMS Drupal Helps InfoWorld Pursue New Content Strategy
Veröffentlicht 15 Apr 2009 von Chris FullerTags: cms, Drupal, Media and Publishing

Like many media and publising brands, InfoWorld.com came to Optaros looking to for new and efficient ways to better expose and organize content and encourage reader participation. It's no secret that traditional publishers are undergoing a sea change in their approach to garnering reader interest and eyeballs, while looking to cut costs and generate new revenue streams. It's a difficult, though increasingly familiar, story and a perfect scenario for leveraging the flexibility and economy of Open Source. + Read more

Leveraging APIs to Grow Your Digital Footprint
Veröffentlicht 13 Apr 2009 von John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Veröffentlicht 03 Apr 2009 von Optaros Tags: Assembled Web, Clients, Community, Europe, Java, Marketing, media, Media Advertising, Media and Publishing, Mobile, Open, Open Source, RIA, Rich Internet Application, Solutions, Switzerland, telco, telecom, User Experience, Web 2.0

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was awarded twice with this accolade which honours Switzerland’s top websites. me2me was awarded the Best of Swiss Web Technology Innovation Silver Award and the Business Efficiency Bronze Award 2009. The project was also a nominee for the 2009 Master of Swiss Web.   + Read more

DrupalCon DC 2009: 5 Key Trends
Veröffentlicht 20 Mar 2009 von John EckmanTags: Acquia, Assembled Web, Collaboration, Community, Conference, Content Management, Crowdsource, Culture, Design, Drupal, Media and Publishing, Open Source, PHP, Platform

Earlier this month, I had the opportunity to attend DrupalCon DC 2009. (DrupalCon is the semi-annual gathering of Drupal developers, users, themers, consultants, and contributors; its generally held once in the US and once in Europe each year - the next will be DrupalCon Paris in September 2009). + Read more

Content Sponsorship - Media Companies Grow Online Revenue with A Web 2.0 Approach
Veröffentlicht 17 Sep 2008 von Marc OsofskyTags: Content Management, content syndication, Marketing, media, Media Advertising, Media and Publishing, syndicate, Syndication, syndicatr, Video, Web 2.0, Widget

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in rich media content creation and technology infrastructure to support the richer experiences. + Read more

Content Management in the Age of User Participation - Presentation
Veröffentlicht 20 Jun 2008 von John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more