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10 Emerging Trends for Online Advertising and Content Marketing for 2010
Veröffentlicht 24 Dec 2009 von Jim MunzTags: Content Marketing, Inbound Marketing, Media Advertising, Media and Publishing, Online Advertising, Online Marketing, real-time response marketing, SEO, social marketing

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   + Read more

Seth Godin, Acumen and the content marketing story it tells
Veröffentlicht 02 Dec 2009 von Jim MunzTags: Advertising, Content Marketing, Marketing, Online Advertising, Online Marketing, User Generated Content

I received Seth Godin's daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book "Linchpin" to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy and review it ahead of it's launch date. This approach has a great content marketing spin with an online response marketer touch as well. + Read more

Building Brands Online - IAB and Bain Report
Veröffentlicht 01 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

Display Advertising – Top Performers List
Veröffentlicht 21 May 2009 von Marc OsofskyTags: Online Advertising, Online Marketing

The top online advertisers are direct marketing companies driving traffic through display ads and efficiently converting them into customers. Here is a partial list of these top online advertisers ranked by impressions to date in 2009. I’ve included some of the names of the leaders within these companies because they don’t get the same attention as the big brands – but they should. I’m sure I missed some. Please add names of all the folks that should be getting credit for their fine work in the comments below. + Read more

Video Demo of Application Syndication with OView
Veröffentlicht 16 Apr 2009 von Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more

Assembled Web vs. Siloed Web
Veröffentlicht 22 Dec 2008 von Marc OsofskyTags: Assembled Web, Content Marketing, Online Marketing, oview

When talking about the internet, most companies we speak with still draw a picture with their websites in the center of the page, a big solid firewall above it and beyond that, the internet in "the cloud". A customer, however, doesn't see it this way at all.  They go online and experience all companies "in the cloud".  A customer doesn't experience firewalls or even distinctions about where the site is being served up when they interact with information about companies and products. + Read more

Advertising Online Alternative
Veröffentlicht 08 May 2008 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick's own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. This begs the question - there must be a better way to engage consumers online with branded content. The answer is Application Views. + Read more

Agencies vs. Ad-blockers, Who will Win?
Veröffentlicht 02 May 2008 von Marc OsofskyTags: Assembled Web, Content Marketing, Online Marketing, oview

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is through the use of heat maps that show the greatest concentrations of attention as red, lesser attention as yellow and finally no color markings for areas of the website that failed to capture any attention. + Read more

Ecommerce strategy - 4 Top Myths
Veröffentlicht 01 Apr 2008 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Innovative retailers are challenging 4 key retailing rules of thumb to outperform rivals stuck in the old ways. A recent Harvard Business Review study provided rigourous qunatitative evidence of this fact and Business Week has written about the explosive growth of retailers taking new approaches. + Read more

Corporate Website 2.0 - Modernista - 1st Postmodern Website
Veröffentlicht 01 Apr 2008 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Modernista has launched a radical new website to visually demonstrate that your brand/company is now everywhere on the web and beyond your complete control.  I applaud them for their radical approach at hammering home this key point. + Read more

Free Alternatives to PR News Wires
Veröffentlicht 17 Mar 2008 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

I have Matt Johnston, VP Marketing at OnForce to thank for a list of free alternatives to traditional PR news wires. Matt and I met at a great event put on by General Catalyst around the most effective PR/marketing techniques. + Read more

Lesson #6: Stop the Madness
Veröffentlicht 04 Sep 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Stop issuing press releases “over the wire”. The first press release was “put on the wire” on March 8, 1954 by PRNewswire to 12 news outlets in New York City. Given the cost of transmission the pricing model was based on the number of words in the release. Over 50 years have passed and guess what has changed in the PR transmission industry? Nothing. Companies still send press releases “over the wire”. + Read more

Lesson #5: Set the Data Free
Veröffentlicht 04 Sep 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Nearly every B2B company has data that prospects are very interested in. The traditional marketing approach is to guard these data and only share it with prospects in a one-on-one meeting. The data could be anything of interest and are often not directly sold to customers. The data help establish the credibility your company has to provide the product or service in question. + Read more

Lesson #4: Tear Down the Fortress
Veröffentlicht 15 Aug 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Nearly 100% of B2B companies follow the same approach to lead generation on their websites. Create some content (whitepapers, podcasts, etc.) and force anyone who wants it to register by supplying their contact information. Everyone knows that submitting accurate information will likely result in email spam or telemarketers calling them. The ways people respond to this are predictable. Some are frustrated by the need to provide any information and simply click away never to return. Others submit false information just to get to the information they want. + Read more

Lesson #3: Deputize the Bloggers
Veröffentlicht 15 Aug 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

+ Read more