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Ecommerce Blogroll: Weekly Report August 13, 2009
Veröffentlicht 13 Aug 2009 von Noreen VincentTags: Doctor is In, Ecommerce, Ecommerce solutions, ecommerce Strategy, iPhone, M-commerce, Mobile, mobile commerce, multi-channel, Retail, shop.org annual summit

Shop.Org Annual Summit in Las Vegas is just around the corner, and we are pleased to share that Adam Michelson, our Director of Ecommerce Practice has been invited to participate in the popular Doctor Is In website critiques. Adam will be offering a session 20 to Social, which will offer retailers a simple process to decide what social features to implement for maximum impact. Take a look at all of the great tutorials offered by the consultants for a 1:1 session that will last 20 minutes - what could be better! + Read more

Ecommerce Blogroll: Weekly Report July 8
Veröffentlicht 08 Jul 2009 von Noreen VincentTags: Community, Ecommerce, ecommerce Strategy, Retail, Social Networking

Here is my 4th of July list of posts I have enjoyed reading this past week from the ecommerce blogosphere.  I particularly like the Proust-like interview with Matt Stinchcomb, vp of community at Etsy.  Here is a remarkable business that has succeeded with an online marketplace created exclusively for a community to buy and sell all things handmade.  Enjoy the posts!Talking with…Etsy VP Matt Stinchcomb [Shop.org Blog] + Read more

The Ecommerce Blogroll: The Weekly Report for June 24
Veröffentlicht 24 Jun 2009 von Noreen VincentTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect, multi-channel, Retail, Shopping, social shopping

It's time for the weekly blogroll!  Here's a look at my favorite ecommerce blog posts from this week.  I've covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. + Read more

Ecommerce Blogroll: The Weekly Report for June 17
Veröffentlicht 17 Jun 2009 von Noreen VincentTags: Blogs, Cloud, Ecommerce, ecommerce Strategy, Re-platforming, Retail, Shopping, Social Networking, social shopping

You know how bloggers have a blogroll on one of their sidebars, giving you a little insight into what bloggers deem to have a voice of authority?  Well, I have been keeping an eye on some of the blogs that my favorite bloggers recommend, and decided to share my thoughts on the posts from these voices of authority I found most interesting this week. Things that made me go "hmmm..." The Weekly Report:  Ecommerce Blog(s) Roll 1.      Father's Day Online Shoppers Ready to Buy + Read more

Target Adds Content from DailyCandy to Drive Traffic
Veröffentlicht 02 Jun 2009 von Marc OsofskyTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Marketing, OCentric, Retail

Great piece in the WSJ on how Target is adding content to it's ecommerce site from DailyCandy to increase traffic.  Conventional ecommerce wisdom was that buyers only come to the site when they have an intent to purchase.  Therefore, content would only distract potential buyers and reduce conversion rates.  Sucharita Mulpuru from Forrester states this conventional wisdom well in the article, The idea back in the dot-com heyday was that you could use content to drive people to commerce," Ms. + Read more

Calendar Marketing - the new email marketing for retailers
Veröffentlicht 20 May 2009 von Marc OsofskyTags: 3Cs, application syndication, Content Marketing, Ecommerce, ecommerce Strategy, Marketing, oview, Retail

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: + Read more

Social Commerce
Veröffentlicht 02 Mar 2009 von Noel HeaneyTags: Ecommerce, ecommerce Strategy, Retail, Shopping, Social Networking

Last week I attend the first part of a workshop in London hosted by IMRG to focus on driving sales through the use of Social Commerce (checkout their website for further details). The event was very well attended with a number of excellent guest speakers. Below are my observations of what I see as the key take aways and areas for business to consider with respect to this topic. Details of the event and the speakers can be found at the bottom. + Read more

Open Source ecommerce – OXID, another significant OSS storefront platform
Veröffentlicht 02 Nov 2008 von Adam MichelsonTags: Ecommerce, eTail, Magento, OFBiz, Open Source, osCommerce, Retail

There is a new and exciting entrant in the open source software (OSS) ecommerce market. OXID (http://www.oxid-esales.com), a leading ecommerce solution out of Germany has announced that it is releasing an open source version (http://www.oxid-esales.com/en/news/blog#). The ecommerce storefront is certainly not a new concept. + Read more

Retail Customer Loyalty
Veröffentlicht 08 Aug 2008 von Errol ApostolopoulosTags: Customer Relationship Management, Retail

Ecommerce retailers that provide superior customer service can create a differentiator that will show significant and immediate impact to their bottom line. How are you separating yourself from your competitors in an online world that commoditizes everything? Establishing customer loyalty requires a concerted effort that should become a central strategy for all ecommerce retailers. With all the choices on the internet, if you don't have a comprehensive strategy for developing a loyal base of shoppers, then you are one well-written negative blog away from losing business. + Read more

Website Application Design - Milkshake Usability Part 1
Veröffentlicht 08 Jul 2008 von Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

Ecommerce Strategy - Customer Loyalty Basics
Veröffentlicht 17 Jun 2008 von Adam MichelsonTags: Customer Relationship Management, Ecommerce, ecommerce Strategy, Retail, Shopping, Strategy, Web 2.0

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: "We've done product ratings and reviews, what social shopping features should we implement in 2009?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Social Shopping and The Game of Life
Veröffentlicht 23 May 2008 von Adam MichelsonTags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog
Veröffentlicht 05 May 2008 von Adam MichelsonTags: Ecommerce, ecommerce Strategy, Merchant Tools, multi-channel, Product Management, Retail, SaaS

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known customer behavior. + Read more

Ecommerce Strategy - Personalization Tools
Veröffentlicht 22 Apr 2008 von Errol ApostolopoulosTags: Direct Consumer Engagement, Ecommerce, ecommerce Strategy, long-tail, Personalization, Retail

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price spectrum to consider, from revenue-based options to user-generated recommendations/reviews to more complex home-grown customized applications. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more