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Seth Godin, Acumen and the content marketing story it tells
Veröffentlicht 02 Dec 2009 von Jim MunzTags: Advertising, Content Marketing, Marketing, Online Advertising, Online Marketing, User Generated Content

I received Seth Godin's daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book "Linchpin" to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy and review it ahead of it's launch date. This approach has a great content marketing spin with an online response marketer touch as well. + Read more

Commerce and Community: Sears' Santa's Helper Promotion
Veröffentlicht 01 Dec 2009 von John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Community and Content: Business Week's Business Exchange
Veröffentlicht 30 Jun 2009 von John EckmanTags: Assembled Web, Blogs, business, Collaboration, Collective Intelligence, Community, Content Management, content syndication, Crowdsource, media, Media and Publishing, new media, online, Platform, publishing, Recommendations, Social Networking, Strategy, Syndication, Twitter, User Generated Content, Web 2.0

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring commun + Read more

Organic Open Source: Jeff Whatcott of Acquia
Veröffentlicht 02 Jul 2008 von John EckmanTags: Acquia, Architecture, Blogs, Business Model, Collaboration, Collective Intelligence, Community, Conference, Content Management, Drupal, ECM, Enterprise 2.0, Flex, Open Innovation, Open Source, PHP, Platform, User Generated Content, Web 2.0

During the Enterprise 2.0 conference in Boston, Jeff Whatcott and I sat down for a quick interview to discuss Acquia, where he is Chief Communicator, and their plans with respect to the Drupal project and Enterprise 2.0. + Read more

Content Management in the Age of User Participation - Presentation
Veröffentlicht 20 Jun 2008 von John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Online Communities in Less than 10 Minutes
Veröffentlicht 28 Apr 2008 von John EckmanTags: Collaboration, Collective Intelligence, Community, Crowdsource, Culture, media, User Experience, User Generated Content, Video, Web 2.0

In this video, Berkman Center fellow Ethan Zuckerman recounts the high points in the history of online communities in just about seven minutes, including BBSs, MUDs, MOOs, and Weblogs, tracing all the way from the origins of internet email through to Fox's acquisition of MySpace. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Veröffentlicht 18 Apr 2008 von John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Social Networking Identity Mapping, and Open Source
Veröffentlicht 10 Apr 2008 von John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more

Turning the Web 2.0 Tide to Your Advantage
Veröffentlicht 19 Feb 2008 von John EckmanTags: Analysis, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Marketing, Open, Open Hardware, Open Innovation, Product Management, Social Networking, User Generated Content, Web 2.0

Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of the MITSloan Management Review titled "Harnessing the Power of Social Applications," which, for now at least, is available in free full text to non-subscribers, as part of an Online Preview. + Read more

Acquiring new customers using new media
Veröffentlicht 27 Jan 2008 von Optaros Tags: Community, Direct Consumer Engagement, Marketing, Online Revenue, Open Innovation, Shopping, Social Networking, User Generated Content

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers to be addressed earlier and in a more targeted and effective way, leading to significantly higher sales. + Read more

The Library of Congress, Flickr, and You
Veröffentlicht 16 Jan 2008 von John EckmanTags: Collaboration, Collective Intelligence, Community, Crowdsource, Images, Tags, User Generated Content, Yahoo!

The folks at Flickr and the Library of Congress have worked together to create The Commons. Basically they've taken a subset of the images in the Library of Congress which have no known copyright restrictions and posted them as a collection on Flickr. Where do you come in? + Read more

The Chevy Tahoe and the Dangers of UGC
Veröffentlicht 10 Jan 2008 von John EckmanTags: Direct Consumer Engagement, Marketing, User Experience, User Generated Content, Video, Web 2.0

In the case history of user generated content, one of the object lessons often discussed is the Chevy Tahoe campaign for users to create video advertisments for the new SUV. The campaign, which formerly lived at Chevyapprentice.com, but has since been discontinued, provided users with video clips and soundtracks, which they were encouraged to remix, provide text for, and remake into commercials. + Read more

Increased use of Video Sharing Sites
Veröffentlicht 10 Jan 2008 von John EckmanTags: Media and Publishing, PEW, User Generated Content, Video

Although one could argue that their popularity was already self-evident, research confirms that video sharing sites are responsible for twice the traffic in late 2007 as they were in late 2006.  According to a report by the PEW Internet & American Life Project, based on a national survey of American adults in late 2007: + Read more

Publishers Establish Unique Value On-line
Veröffentlicht 08 Jan 2008 von Bryan SpauldingTags: Media and Publishing, Solutions, User Generated Content

Traditionally, a print publisher carve-out a unique market presense by establishing and maintaining three very valubale assets: Relationship between publication and readers Relationship between publication and sponsors Relationship between publication editors, journalists and creative community In recent years, publishers have struggled to derives value from these traditional assets on-line. However, the advent of the Next Generation Internet (NGI), presents new possibilites for publishers on-line. + Read more

Web 2.0: Nightmare or Dream?
Veröffentlicht 08 Jan 2008 von John EckmanTags: Amateur, Crowdsource, Keen, User Generated Content, Weinberger

The Wall Street Journal has (under the rather pugilistic title "Full Text: Keen vs. Weinberger") a transcript of a debate between David Weinberger and Andrew Keen on the topic of user contributed content and web 2.0 generally. It's an enlightening read to see how two very different frames make very different pictures of (more or less) the same phenomenon.  + Read more