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Next Generation Mobile Applications
Veröffentlicht 10 Feb 2009 von Optaros Tags: Accessibility, Assembled Web, Assembly Methodology, Business Model, Europe, Mobile, multi-channel, Open Source, telco, telecom, User Experience, User-Centered Design, Web 2.0

Mobile Applications are no longer stand alone experiments. As part of our Assembled Web Vision, we help our clients leverage the mobile channel as an integral part of the customer experience that spans web, mobile and offline. + Read more

Designing for the Social Web
Veröffentlicht 10 Nov 2008 von John EckmanTags: Community, Design, Digg, Direct Consumer Engagement, Facebook, Information Architecture, interface, Recommendations, Social Networking, User Experience, User-Centered Design, Web 2.0

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn't print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. + Read more

Why Communities Fail
Veröffentlicht 17 Jul 2008 von John EckmanTags: Business Model, Community, Corporate Websites, Social Networking, Strategy, support, User Experience, User-Centered Design, Web 2.0

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build - "Why Most Online Communities Fail." He provided some potentially disturbing statistics from a recent study: + Read more

Optaros ‘open sources’ DoCASU 1.0, a RIA User Interface for Alfresco ECM
Veröffentlicht 15 Jul 2008 von Optaros Tags: Ajax, Alfresco, Content Management, DoCASU, Enterprise 2.0, Enterprise solutions, Knowledge Management, Open Source, REST, User Experience, User-Centered Design, Web 2.0, Web Scripts

Open Source software has many advantages compared to proprietary alternatives. The fact that the source code is open might often not even be the most relevant benefit. The ability to access functions and componentized services through open APIs (application programming interfaces) allows to focus development efforts on what is most important for the usage of the application – the user interface – for example. + Read more

Website Application Design - Milkshake Usability Part 2
Veröffentlicht 08 Jul 2008 von Optaros Tags: User Experience, User-Centered Design

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Website Application Design - Milkshake Usability Part 1
Veröffentlicht 08 Jul 2008 von Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

Ecommerce Solution - ROI of RIA in ecommerce
Veröffentlicht 13 Mar 2008 von Adam MichelsonTags: Ajax, Design, Ecommerce, Enterprise 2.0, Flash, Flex, Retail, Shopping, User Experience, User-Centered Design, Web 2.0, Widget

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to make a positive impact while many seem to have dubious returns. + Read more

User-Designed Enterpise Apps: A Strategic Advantage
Veröffentlicht 31 Jan 2008 von Optaros Tags: Application Stategy, Customer Relationship Management, Enterprise applications, Enterprise solutions, Platform, User Experience, User-Centered Design

Where does your company stand on usability? Which of the these best describes your company's beliefs about its Enterprise IT Systems? Our Enterprise Systems drive our success Our Enterprise Systems are holding us back If your answer is "2", then where does it hurt? + Read more

From requirements to a designed UI in 5 too-short days!
Veröffentlicht 30 Jan 2008 von Optaros Tags: Ajax, Alfresco, Assembly Methodology, Collaboration, Community, Design, User Experience, User-Centered Design, Web 2.0, Wireframing

When Swisscom Mobile challenged our Zurich team to design a total overhaul of the Labs public beta website in just 4.5 working days, some said that it couldn't be done. And they were right - it took 5 days! This project proved the value of two things we pride ourselves on at Optaros: methodology and experience. The methodology included our Design Workshops, where stakeholders and users follow their path to completing a task using rough screen mockups called wireframes. + Read more

User Experience IS the Difference
Veröffentlicht 10 Jan 2008 von Optaros Tags: Design, User Experience, User-Centered Design

Excellence in User Experience Design is a key differentiating factor when selecting a professional services firm to deliver solutions for your company. Purely technical solutions are fast becoming commoditized. For the same cost, many top firms can deliver something that meets your basic operational needs. One difference will be whether you end up with something that your customers or employees can effectively use. + Read more

Enterprise Applications Need Design
Veröffentlicht 10 Jan 2008 von Optaros Tags: Design, User Experience, User-Centered Design

Enterprise applications often get overlooked when it comes time to spend energy on creating an effective interface. There are real benefits to delivering an intuitive interface for an enterprise application and real penalties to be paid for having a poor one. + Read more

"I Need to See It" - Wireframing for a Richer Web
Veröffentlicht 10 Jan 2008 von Tags: User Experience, User-Centered Design, Web 2.0, Wireframing

"What do you mean, when you click here, that that portion of the screen will refresh with new information, highlight, and then a notification will appear, verifying that a change has occurred? -- I need to see it..." + Read more

Has technology finally caught up with design?
Veröffentlicht 09 Jan 2008 von Charlie Stuart-KingTags: ADA, Design, User Experience, User-Centered Design, Web 2.0

Since the inception of web design, visual designers have been constrained by many restrictions like limited color palette, jagged-edge fonts, low resolution screens and developers saying “no way, forget it, no curved corners!” Not any more... + Read more

Time to update your Online Banking site?
Veröffentlicht 09 Jan 2008 von Charlie Stuart-KingTags: ADA, Analysis, Corporate Websites, Design, Finance, Metrics, Personas, User Experience, User-Centered Design

Overview: The exciting news is that the world of banking and investing has made some lots of exciting developments over the past few years. Competition is hot in gaining market share in the retail banking space but even more so in long-term investments space. Whether your customers are active traders, long-term investors or even just run a checking account, they all deserve, and most now expect, a cutting edge site that is seamless and full of options should they want it. + Read more

Icons: Does your site need them?
Veröffentlicht 09 Jan 2008 von Charlie Stuart-KingTags: Design, User Experience, User-Centered Design

Icons are a great addition to many sites. Whether it be a drop-down arrow or a shopping cart icon, they will add a positive visual language to the overall site experience. The challenge is knowing where and when to use them appropriately.When you are transitioning from business requirements into wireframes, your visual designer will be able to advise you on the best course of action but there are a couple of helpful rules of thumbs to guide you: + Read more