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Comcast XFinity: TV (Almost) Everywhere
Veröffentlicht 28 Dec 2009 von John EckmanTags: business, media, new media, online, publishing

There’s been lots of industry buzzz about Time Warner and Comcast’s TV Everywhere plan, which would allow subscribers to fixed-wire cable offerings access to premium content over internet connections, freeing content from the cable box (or cable card). Although it isn’t exactly setting content free on the web, it does seem a positive step in the direction of moving beyond the cable box and cable as the only distribution mechanism for certain kinds of premium content. + Read more

Building Brands Online - IAB and Bain Report
Veröffentlicht 01 Dec 2009 von Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

Future of Media, Video WTF
Veröffentlicht 09 Oct 2009 von John EckmanTags: business, media, new media, online, publishing

Two quick notes on media: 1. Paul Gillin: “The Future of Media is: Small, Aggregated, Inclusive, Community-driven, Conversational, Fast, Flexible, Experimental.” 2. New from the PCF: Video WTF? First, a great presentation given by Paul Gillin at the Inbound Marketing Summit yesterday. Covered very quickly with dense references the shifts in mainstream media: + Read more

Inbound Marketing, Outbound Marketing, and Spam: #IMS09 day one
Veröffentlicht 08 Oct 2009 von John EckmanTags: business, media, new media, online, publishing

Yesterday was day one for the Inbound Marketing Summit (see #ims09 for tweetstream) at Gillette Stadium in Foxborough. If you’ll allow me an early morning extended metaphor, it reminded me an aspect of Boston public transit: the distinction between inbound and outbound, and how they can get confused. + Read more

It’s Not [Just] About Your Site: Managing Your Digital Footprint
Veröffentlicht 06 Oct 2009 von John EckmanTags: business, media, new media, online, publishing

One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just their web site, or even their network of 10, 20, or 200 sites for various products, services, and brands. It’s about your digital footprint: the sum total of all the interactions your customers, prospective customers, fans, antagonists, employees, suppliers, and partners have with your content and services throughout the entire Internet. + Read more

Free as in What, Exactly?
Veröffentlicht 02 Oct 2009 von John EckmanTags: business, media, new media, online, publishing

Free Software advocates have for a long time worked to draw a distinction between free of cost (“Free as in Beer”) and free of restrictions (“Free as in Speech” or as I prefer “Free as in Freedom”). The challenge stems from the fact that we use, in idiomatic English, the same word “Free” to refer to both concepts, whereas in romance languages (based on latin) there’s a clearer distinction between gratis and libre. + Read more

Brand Control Revisited: Google Sidewiki
Veröffentlicht 28 Sep 2009 von John EckmanTags: business, media, new media, online, publishing

In previous post on the illusory but often sought “brand control on the internet” I talked about Squidoo’s Brands in Public and GetSatisfaction. + Read more

Brand Control on the Assembled Web
Veröffentlicht 25 Sep 2009 von John EckmanTags: business, media, new media, online, publishing

Who controls the meaning of your brand on the internet? Control! (Photo by Faramarz Hashemi, cc-by license) + Read more

OMMA Global Day Two: Content Has To Be Everywhere
Veröffentlicht 23 Sep 2009 von John EckmanTags: business, media, new media, online, publishing

Yesterday was day two of OMMA Global, and I think the theme(s) of the day were Innovation and Distribution. + Read more

OMMA Global Day One: The Year the Media Died
Veröffentlicht 22 Sep 2009 von John EckmanTags: business, media, new media, online, publishing

Highlight of OMMA Global day one for me was Terence Kawaja of GCA Savvian, whose presentation included a verse by verse playing and discussion of his own satirical song “Mad Avenue Blues” (sung to the tune of “American Pie,” with the refrain changed to “The Year the Media Died”). + Read more

Being Interesting is Not Enough: Be Useful
Veröffentlicht 10 Sep 2009 von John EckmanTags: business, media, new media, online, publishing

How to Be Useful (Photo by Robert Banh, cc-by license) I used to be fond of saying that the best advice for content-centric businesses on the web was a simple commandment: + Read more

Social Media Engagement, Ice Cream, and Murder
Veröffentlicht 04 Sep 2009 von John EckmanTags: business, media, new media, online, publishing

Earlier this summer, the Altimeter Group and WetPaint collaborated to produce the ENGAGEMENTdb site and related ENGAGEMENTdb Report ( a free download). It’s truly a must-read if you’re interested in how large brands are engaging their customers through social media. In the Introduction, Ben Elowitz (of WetPaint) and Charlene Li (of Altimeter) claim: + Read more

Assembled Web and Social Media
Veröffentlicht 26 Aug 2009 von John EckmanTags: business, media, new media, online, publishing

Thought I’d share a quick embedded presentation here for folks who aren’t yet following me on SlideShare. (Although after performing tag-team PowerPoint Karaoke at PodCamp Boston, perhaps I should think twice?). + Read more

The Knight Foundation News Challenge, Open Source, and the Future of Hyperlocal
Veröffentlicht 18 Aug 2009 von John EckmanTags: business, media, new media, online, publishing

(Quick Update 10/11/09 – see Zachary Seeward’s post about how the Knight Foundation is considering changing the terms of grants in the future, as well as Patrick Thornton’s piece on how the Foundation is assembling a team to continue working on the code base produced by the Everyblock team). + Read more

Coverville Citizenship and the Future of Paid Media
Veröffentlicht 04 Aug 2009 von John EckmanTags: business, media, new media, online, publishing

Given all the raging debate about paid media online – whether users (or consumers, if you prefer) will pay for access to content, whether paywalls and micropayments have a place, and the like – it’s refreshing to see an independent podcaster demonstrating the value of well curated content and the willingness of folks to pay for it. + Read more