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What's wrong with CRM as we know it?
Veröffentlicht 02 Jun 2008 von Optaros Tags: CRM, crm2.0, customer care, Customer Relationship Management, Marketing, Next Generation CRM, Open Source, sales force automation

For anyone familiar with the Web2.0 paradigm and its impact on user behavior, it should come as no surprise that CRM is also going through a major change. This change is primarily driven by two factors. + Read more

Mobile Web 2.0 - Open Marketplaces are the foundation for the future of Telecom Operators
Veröffentlicht 16 Apr 2008 von Optaros Tags: Business Model, customer care, iPhone, long-tail, Mobile, Open, Open Source, telco, telecom, Web 2.0

A next step in opening the telecom operator’s world is to allow partners to leverage the existing telecoms infrastructure. Enabling third parties to leverage native telco assets and resources for new services or for pure reselling will help drastically increasing volume (long tail) and thus impact profitability. + Read more

Optaros at SugarCON 2008
Veröffentlicht 12 Feb 2008 von Optaros Tags: Assembly Methodology, CRM, customer care, Customer Relationship Management, Ecommerce, Europe, Mule ESB, multi-channel, Open Source, osCommerce, partner relationship management, sales force automation, SOA, SugarCRM, Web 2.0

I spent the Wednesday - Friday last week at the SugarCON conference in San Jose. Overall, I found it a good event with relevant and entertaining speakers, topics, and lots of opportunities to hook up both with the SugarCRM team and other players in that eco-system: - SugarCRM CEO John Roberts illustrated the SugarCRM success story; among a bunch of other things, SugarCRM has closed another round of funding for additional 20 MIO USD. + Read more