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Commerce and Community: Sears' Santa's Helper Promotion
Veröffentlicht 01 Dec 2009 von John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Ecommerce Blogroll: Weekly Report August 13, 2009
Veröffentlicht 13 Aug 2009 von Noreen VincentTags: Doctor is In, Ecommerce, Ecommerce solutions, ecommerce Strategy, iPhone, M-commerce, Mobile, mobile commerce, multi-channel, Retail, shop.org annual summit

Shop.Org Annual Summit in Las Vegas is just around the corner, and we are pleased to share that Adam Michelson, our Director of Ecommerce Practice has been invited to participate in the popular Doctor Is In website critiques. Adam will be offering a session 20 to Social, which will offer retailers a simple process to decide what social features to implement for maximum impact. Take a look at all of the great tutorials offered by the consultants for a 1:1 session that will last 20 minutes - what could be better! + Read more

The Ecommerce Blogroll: The Weekly Report for June 24
Veröffentlicht 24 Jun 2009 von Noreen VincentTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect, multi-channel, Retail, Shopping, social shopping

It's time for the weekly blogroll!  Here's a look at my favorite ecommerce blog posts from this week.  I've covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. + Read more

Video Demo of Application Syndication with OView
Veröffentlicht 16 Apr 2009 von Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more

Next Generation Mobile Applications
Veröffentlicht 10 Feb 2009 von Optaros Tags: Accessibility, Assembled Web, Assembly Methodology, Business Model, Europe, Mobile, multi-channel, Open Source, telco, telecom, User Experience, User-Centered Design, Web 2.0

Mobile Applications are no longer stand alone experiments. As part of our Assembled Web Vision, we help our clients leverage the mobile channel as an integral part of the customer experience that spans web, mobile and offline. + Read more

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog
Veröffentlicht 05 May 2008 von Adam MichelsonTags: Ecommerce, ecommerce Strategy, Merchant Tools, multi-channel, Product Management, Retail, SaaS

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known customer behavior. + Read more

Open Source CMS - How Telcos can benefit
Veröffentlicht 14 Apr 2008 von Optaros Tags: Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, iPhone, long-tail, Mobile, multi-channel, Open, Open Innovation, Open Source, telco, telecom, Web 2.0

The larger telecom operators have been reinventing themselves over the last couple of years again and again. They constantly look to replace voice revenue and profit lost due to competition, they fight price declines, migration and substitution effects. It’s a fine line of introducing new products as needed and demanded and at the same time not to cannibalize the own existing offering. + Read more

Creating a new Retail Concept for ecommerce
Veröffentlicht 28 Mar 2008 von Adam MichelsonTags: Ecommerce, multi-channel, PHP, Re-platforming, Retail

A retail concept is a new Website that sells your merchandise in a different way. A/B testing is a proven technique to tune features on your existing ecommerce site, but it is comes up short of a new digital property with its own capabilities and branding. Selling your merchandise in entirely new ways with new branding is not a new idea for retailers, but is becoming easier to do on-line. Your existing merchandising process should stay largely the same. + Read more

Optaros at SugarCON 2008
Veröffentlicht 12 Feb 2008 von Optaros Tags: Assembly Methodology, CRM, customer care, Customer Relationship Management, Ecommerce, Europe, Mule ESB, multi-channel, Open Source, osCommerce, partner relationship management, sales force automation, SOA, SugarCRM, Web 2.0

I spent the Wednesday - Friday last week at the SugarCON conference in San Jose. Overall, I found it a good event with relevant and entertaining speakers, topics, and lots of opportunities to hook up both with the SugarCRM team and other players in that eco-system: - SugarCRM CEO John Roberts illustrated the SugarCRM success story; among a bunch of other things, SugarCRM has closed another round of funding for additional 20 MIO USD. + Read more