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Social Media Creates Necessity for Content Marketing
Veröffentlicht 14 Oct 2009 von Bryan MatsuokaTags: Content Marketing, media, Media and Publishing, oview, social media

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they're attracting consumers, at the core of their success is being able to deliver their audience valuable content not just a product catalog. + Read more

Calendar Marketing - the new email marketing for retailers
Veröffentlicht 20 May 2009 von Marc OsofskyTags: 3Cs, application syndication, Content Marketing, Ecommerce, ecommerce Strategy, Marketing, oview, Retail

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: + Read more

Video Demo of Application Syndication with OView
Veröffentlicht 16 Apr 2009 von Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Veröffentlicht 14 Apr 2009 von John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Assembled Web vs. Siloed Web
Veröffentlicht 22 Dec 2008 von Marc OsofskyTags: Assembled Web, Content Marketing, Online Marketing, oview

When talking about the internet, most companies we speak with still draw a picture with their websites in the center of the page, a big solid firewall above it and beyond that, the internet in "the cloud". A customer, however, doesn't see it this way at all.  They go online and experience all companies "in the cloud".  A customer doesn't experience firewalls or even distinctions about where the site is being served up when they interact with information about companies and products. + Read more

Advertising Online Alternative
Veröffentlicht 08 May 2008 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick's own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. This begs the question - there must be a better way to engage consumers online with branded content. The answer is Application Views. + Read more

Agencies vs. Ad-blockers, Who will Win?
Veröffentlicht 02 May 2008 von Marc OsofskyTags: Assembled Web, Content Marketing, Online Marketing, oview

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is through the use of heat maps that show the greatest concentrations of attention as red, lesser attention as yellow and finally no color markings for areas of the website that failed to capture any attention. + Read more

Ecommerce strategy - 4 Top Myths
Veröffentlicht 01 Apr 2008 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Innovative retailers are challenging 4 key retailing rules of thumb to outperform rivals stuck in the old ways. A recent Harvard Business Review study provided rigourous qunatitative evidence of this fact and Business Week has written about the explosive growth of retailers taking new approaches. + Read more

Corporate Website 2.0 - Modernista - 1st Postmodern Website
Veröffentlicht 01 Apr 2008 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Modernista has launched a radical new website to visually demonstrate that your brand/company is now everywhere on the web and beyond your complete control.  I applaud them for their radical approach at hammering home this key point. + Read more

Free Alternatives to PR News Wires
Veröffentlicht 17 Mar 2008 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

I have Matt Johnston, VP Marketing at OnForce to thank for a list of free alternatives to traditional PR news wires. Matt and I met at a great event put on by General Catalyst around the most effective PR/marketing techniques. + Read more

Lesson #6: Stop the Madness
Veröffentlicht 04 Sep 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Stop issuing press releases “over the wire”. The first press release was “put on the wire” on March 8, 1954 by PRNewswire to 12 news outlets in New York City. Given the cost of transmission the pricing model was based on the number of words in the release. Over 50 years have passed and guess what has changed in the PR transmission industry? Nothing. Companies still send press releases “over the wire”. + Read more

Lesson #5: Set the Data Free
Veröffentlicht 04 Sep 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Nearly every B2B company has data that prospects are very interested in. The traditional marketing approach is to guard these data and only share it with prospects in a one-on-one meeting. The data could be anything of interest and are often not directly sold to customers. The data help establish the credibility your company has to provide the product or service in question. + Read more

Lesson #4: Tear Down the Fortress
Veröffentlicht 15 Aug 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Nearly 100% of B2B companies follow the same approach to lead generation on their websites. Create some content (whitepapers, podcasts, etc.) and force anyone who wants it to register by supplying their contact information. Everyone knows that submitting accurate information will likely result in email spam or telemarketers calling them. The ways people respond to this are predictable. Some are frustrated by the need to provide any information and simply click away never to return. Others submit false information just to get to the information they want. + Read more

Lesson #3: Deputize the Bloggers
Veröffentlicht 15 Aug 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

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Lesson #2: Kill the Corporate Voice
Veröffentlicht 15 Aug 2007 von Marc OsofskyTags: Assembled Web, Online Marketing, oview

Everyone is deadened to the language of traditional corporate marketing. The acronyms, the buzzwords, the sentences that no one can figure out what they mean and everyone uses them. Talking about the company in 3rd person or using the royal “we” – neither exists as an individual so the voice seems false – which it is. Some companies have tried the hip corporate voice. This is even worse than the traditional voice in that it is painfully obvious that a company is trying too hard. + Read more