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Ecommerce Blogroll: Weekly Report August 13, 2009

Veröffentlicht 13 Aug 2009 von Noreen Vincent in ECOMMERCE Tags: Ecommerce, Retail, Mobile, iPhone, multi-channel, ecommerce Strategy, Ecommerce solutions, M-commerce, mobile commerce, shop.org annual summit, Doctor is In

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Shop.Org Annual Summit in Las Vegas is just around the corner, and we are pleased to share that Adam Michelson, our Director of Ecommerce Practice has been invited to participate in the popular Doctor Is In website critiques. Adam will be offering a session 20 to Social, which will offer retailers a simple process to decide what social features to implement for maximum impact. Take a look at all of the great tutorials offered by the consultants for a 1:1 session that will last 20 minutes - what could be better! Click here for more details.

In my blogroll this week, I pulled out a blog with Shop.Org in site which speaks to the choice of the Q&A blog post with Terry Lundgren, CEO of Macy's, along with innovative use of customer content by PETCO, and finally a link to the blog on US retailers using mobile commerce.

Talking with....Terry Lundgren, Macy's CEO [Shop.Org Blog]
As a teaser to his keynote at the upcoming Shop.Org Annual Summit in September, Terry Lundgren, CEO of Macy's, opens up about his favorite way to unwind, how Macy's is preparing for the holidays and how they are using social networking to reach out to their customers. He also offers a sneak peek into what he plans on talking about during his keynote which should inspire other retailers to sieze their customers "open-to-spend".

US Retailers Tip-Toe through Mobile Commerce Minefields [StorefrontBacktalk Blog]
It appears that in the US iPhones created the mass excitement around using web-friendly smartphones. So, why aren't retailers seizing this opportunity to grow a new ecommerce channel with mobile? This frank review of the problems and obstacles retailers are facing with this new channel as they look for a recipe for success in M-commerce.

PETCO Testing Mobile Program to Increase Store Sales [NRF Blog]
I like to see brands like PETCO push the envelope. With the new mobile solution, customers can access online reviews of products from their phone while shopping in stores. With online reviews proven to increase sales and customer satisfaction, PETCO wanted to extend this phenomenon into the store. How could you benefit from using online reviews of your products to support both online and in store sales?

Thanks for reading!  Please follow me on Twitter at @vnoreen and share with me the blogs you are reading on ecommerce.

 

 

 

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