Ecommerce
Ecommerce Interview: Adding Community for Maximum Return an Interview with Adam Michelson
Veröffentlicht 23 Jun 2009 von Noreen Vincent in ECOMMERCE Tags: Ecommerce, Facebook, Community, ecommerce Strategy, Ecommerce solutions, Facebook ConnectWe recently had some time to talk to Adam Michelson, Director of Ecommerce at Optaros, to hear what he is seeing with large retail clients and how they are experiencing the impact (increased traffic, conversion rates and order size) of adding community to their existing online stores.
We hope you find this interview interesting and offers ideas around how you could add community to your online store. Here is a quick recap on what is covered in our interview with Adam:
- Hear why large retailers are adding community to their site,
- Understand what the key benefits of community are, for brands and customers alike
- Finally, get Adam’s suggestions on how a large retailer can move the needle on key business metrics and increase customer engagement by incorporating community into their existing ecommerce site.
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