The Media industry is evolving. Companies that have historically made money by selling content — or monetizing audiences via advertising and sponsorships — are finding it harder than ever to capture people’s attention. The abundance of content online has created an atmosphere where you can no longer rely solely on the uniqueness of your content to attract audiences. Consumers can access a nearly endless supply of information and entertainment – much of it free – any time and from anywhere, at the click of a mouse.
Optaros helps Media companies explore new approaches to engaging audiences online and exploiting new, creative sources of revenue. This includes the development or enhancement of owned and operated web properties, but also – and perhaps more importantly – the extension of the media brand presence out to where your audience already congregates.
Our clients include Hearst, The New York Times, 20th Century Fox Home Entertainment, Activision Blizzard, Turner Broadcasting, Lifetime Networks, and many other top Media brands.