Groundswell CNET Video

This vodcast covers the concept of Open Innovation - using the web to directly engage customers in the new product development process.

Josh Bernoff, Forrester Analyst and author of the Groundswell, describes the concept and walks through several case studies including Swisscom Mobile Labs.

Colby Dyess, Product Manager Endeca, provides a detailed description of their open innovation program - Endeca Developer Network (EDeN)